‘Squid Game’ Season 2 Comes to Life with All New Lifestyle Products, Brand Collabs & Partnerships

Published: December 4, 2024 — Prepare for the next round. With the highly anticipated premiere of Squid Game Season 2 on December 26, we are announcing exciting new product collaborations with leading brands that capture the unique and iconic Squid Game world, allowing fans to experience the thrilling story beyond the screen. Today we unveiled new Squid Game collections including Puma bringing Squid Game’s iconic uniforms to life; About You debuting laid-back streetwear; South Korea’s Olive Young introducing exclusive skincare and cosmetics; and CJ CheilJedang bibigo offering authentic South Korean flavors to fans worldwide.

Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching Squid Game for the first time. Whether fans are zipping up a Puma tracksuit, snacking on some Gimbap or cueing for a chance to face-off against Young-hee in a game of Red Light Green Light, we want to give them the opportunity to step back into the game in ways that are just as exciting off-screen as they are on-screen.

Recently launched product offerings from Crocs, Shinsegae, GS25, Vandy the Pink and limited edition collectibles from Kakao Friends, Lucie Kaas, POPMART are also now available for fans around the world to enjoy as brand partnerships with the likes of Johnnie Walker, Domino’s, Call of Duty, Dos Equis XX, Carl’s Jr. and more begin to roll out this month.

At Squid Game: The Experience, fans can compete and have fun playing games inspired by the iconic series; the global activation is now open in New York City and Madrid and coming to Seoul and Sydney soon. And they can put their skills to the test with the official multiplayer video game Squid Game: Unleashed which is now open for pre-registration and launches on December 17.

Fans around the globe are suiting up in Puma tracksuits to immerse themselves in the Squid Game universe. On December 1, in front of Les Champs-Elysées in Paris, France, fans participated in the biggest Red Light, Green Light game ever played; on December 9, Seoul, Korea will host the world premiere of Season 2; and on December 12 in Los Angeles fans will run a 4.56K race to compete for a seat at the US premiere of Squid Game Season 2 with Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun and more. The events will feature Squid Game merchandise and brand partners organically integrated into the interactive experiences. Fans can learn more and sign up for the LA event at SquidGame456KRun.com.

It took 12 years to bring Squid Game Season 1 to life, but only 12 days for it to skyrocket to Netflix’s most popular series ever, amassing over 330M views to date. Now with Season 2, fans are invited to jump back into this exhilarating game once more. Read on for more on the exciting new product collections below and at TUDUM.COM.

PUMA (AVAILABLE GLOBALLY)

Puma, one of the largest sportswear companies, brings Squid Game’s iconic uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in Season 2. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix’s most-watched series. Apparel will be available at Puma stores, Puma.com and select sports retailers beginning December 12 with prices starting at $42.46 USD. Download Images]

OLIVE YOUNG (SOUTH KOREA, AVAILABLE GLOBALLY)

OLIVE YOUNG, South Korea’s leading health and beauty retailer, is launching an exclusive skincare and color cosmetics collection featuring a thrilling 12-product lineup inspired by Squid Game Season 2. The collection includes the BRINGGREEN Zinc Teca Blemish Serum with limited-edition packaging and the WAKEMAKE Young-Hee Soft Blurring Eye Palette featuring Young-Hee. Products will be available through OLIVE YOUNG stores, Amazon, and online and offline retail channels across nine countries. [Download Images]

CJ CheilJedang bibigo (SOUTH KOREA, AVAILABLE IN THE US, ASIA & OCEANIA & EUROPE)

CJ CheilJedang bibigo, South Korea’s leading food brand, is launching a limited-edition collaboration featuring a range of K-foods such as Mandu, Steamed Dumplings, Bung O’ Pang (Fish-shaped Waffles), Rice Balls, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed, all adorned with iconography from the series. The limited-edition series is available at grocery and retail locations in South Korea, the United States, the United Kingdom, France, the Netherlands, Australia, Japan, Vietnam, Thailand, Singapore, the Philippines, Sweden, Korea and Taiwan with snacks ranging from $4.99 USD to $7.49. [Download Images]

ABOUT YOU (EUROPE, AVAILABLE GLOBALLY)

One of Europe’s largest online fashion marketplace will debut a collection of laid-back Y2K streetwear fused with dark grunge and tech-inspired vibes influenced by Squid Game season 2 for fans who want to add a bold edge to their look. The collection will be available exclusively on Aboutyou.com starting December 13, with prices ranging from €25.90 to €89.90. Download Images]