CBS Sports scored massive audiences on Thanksgiving weekend as its NFL ON CBS Week 12 coverage totaled nearly 90 million viewers in combined average viewership (88.953).
Commanders-Cowboys on Thanksgiving Day Is Second-Most Watched Regular Season Game in NFL History
• Dallas’ 45-10 win over Washington averaged 41.760 million viewers, making it the most-watched program on any network since Super Bowl LVII and the second-most watched regular season game in NFL history.
• Paramount+ scored its most-streamed NFL regular-season game ever in households, minutes and average minute audience (AMA).
National Game, Led by Bills-Eagles, Is Most-Watched NFL Game of Season (Excluding Thanksgiving) with 30.901 Million Viewers
• Led by the Eagles’ thrilling 37-34 overtime victory over Buffalo, CBS Sports scored its most-watched National Game window in 16 years (Patriots at Colts, 11/4/07, 33.819), averaging 30.901 million viewers and up +32% vs. last year’s comparable window.
• The regional game window, led by Steelers-Bengals as the high-coverage game, averaged 16.292 million viewers, up +19% vs. last year’s comparable window. It is CBS Sports’ most-watched Regional Game in November since 2016.
• In Week 12, Paramount+ delivered triple-digit year-over-year growth in minutes and double-digit increases in households and average minute audience (AMA).
“NFL on CBS” Delivering Its Most-Watched Season Since NFL Returned to CBS in 1998
• CBS Sports has its most-watched NFL season since 1998, averaging 19.670 million viewers through Week 12, up +7% vs. last year.
• The NFL ON CBS National Game window at 4:25 PM, ET is averaging 24.691 million viewers this season, more than any sports, entertainment or news series on any network.
• Paramount+ has its most-streamed NFL season ever and has recorded double-digit year-over-year growth in all 12 weeks.
Source
CBS
