ESPN kicked off the new year in the January ratings by growing its audience in total day and prime time, largely due to the College Football National Championship, the Rose Bowl Game and continued growth of franchise studio shows.
All the while, ESPN continued its longstanding lead among cable networks in delivering the valuable young male audience.
January Ratings (December 30 – January 26)
In total day:
ESPN was up 3% among total viewers (P2+).
ESPN was the #1 cable network among Men 18-34 for at least 20 consecutive years.
ESPN was the #1 cable network among Men 18-49 for 19 consecutive years.
ESPN was the #1 cable network among Men 25-54 for 17 consecutive years.
ESPN was the #1 cable network among Adults 18-34 for the past 11 consecutive years.
ESPN was the #1 cable network among Adults 18-49 and 25-54 for the past 10 consecutive years.
In prime time:
ESPN was up 10% among total viewers.
ESPN was the #1 cable network among Men 18+, 18-34, 18-49, and 25-54 for 11 consecutive years.
ESPN was the #1 cable network among Adults 18-34, 18-49, and 25-54 for the past 10 consecutive years.
ESPN was the #1 cable network among Kids 12-17 this January, and Boys 12-17 for the fourth consecutive year.
ESPN was the #1 cable network among Women 18-49.
College Football National Championship Megacast – Leads Live Events
Ratings Up: ESPN’s MegaCast production of LSU’s victory over Clemson delivered a 14.3 rating, up 4% from last year’s game. Solely on ESPN, the game generated a 13.9 rating, up 5%.
Reach Up: Nearly 47 million fans (46,906,000) watched a portion of LSU-Clemson, 883,000 more fans than last year’s Clemson-Alabama contest (46,023,000).
Share Up: Of the fans that were watching television, more of them were watching the CFP National Championship this year than last. ESPN’s share rose 12% among total viewers, 13% among Adults 18-49, and 15% among Adults 25-54 from last year.
The Rose Bowl Game Presented by Northwestern Mutual featuring Oregon vs. Wisconsin generated a multi-network audience of 16,304,000 viewers, the second most-watched non-Semifinal New Year’s Six game in the College Football Playoff era (24 games).
Zion Williamson’s NBA Debut (San Antonio at New Orleans) earned a 1.6 rating, tied for ESPN’s season’s best (non-Christmas).
The UConn-Tennessee women’s basketball game was the most-watched women’s game this season.
Studio Shows on the Rise (all increases are among P2+)
In January, weekday studio shows showed strength throughout the day.
The 11 p.m. ET edition of SportsCenter was up 28% in January (874,000 vs. 683,000).
Get Up increased for the 11th straight month, gaining 10% (412,000 vs. 374,000).
First Take was up 7% in January (491,000 vs. 460,000) and for its time slot (10 a.m. – noon), ESPN was the #1 cable network among all key male demos (18-34, 18-49, 25-54). It was also the #1 cable network among Viewers 18-49 and the #1 network across cable/broadcast among M18-34.
Driven by the noon SportsCenter, ESPN is the #1 cable network from 12-1:30P among all key male demos (18-34, 18-49, 25-54).
NFL Live was up 4% in January (379,000 vs. 365,000).
PTI saw a gain of 1% (849,000 vs. 841,000), climbing for nine of the last 10 months.
Driven by the 7 a.m. SportsCenter and Get Up, ESPN was the #1 cable network from 7-10 a.m. among Men 18-34 and Men 18-49.
Thanks to late-afternoon studio shows and the 6 p.m. SportsCenter, ESPN is the #1 cable network from Monday-Friday 4-7 p.m. among all key male and adult demos (18-34, 18-49, 25-54).
Driven by the late night editions of SportsCenter, ESPN is the #1 network (cable or broadcast) from 11 p.m. – 2 a.m. across all key male demos (18-34, 18-49 and 25-54), and the leading network – cable or broadcast – with adults 18-34 and 18-49.
Driven by SportsCenter, ESPN is the #1 cable network on the weekend from 7 a.m. – 1 p.m. across all key male demos (18-34, 18-49 and 25-54) and all key adult demos (18-34, 18-49 and 25-54).