Sports Media

Football Proves to be Ratings Winner for Univision


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Live football coverage on Univision has poven to be a ratings winner, with the Liga MX final matches drawing nearly 2 million viewers.

Univision Deportes, the undisputed Home of Soccer in the U.S., closed out the Torneo Clausura with a flourish as the two-match Gran Final featuring Tigres UANL and Club León averaged 1.90 million Total Viewers 2+ and 976,000 Adults 18-49, and delivered the two-most watched soccer telecasts of the year on any network, regardless of language.

Airing on Univision and Univision Deportes Network (UDN), the Gran Final was highlighted by the second and decisive leg, which crowned Tigres UANL the Mexican Champion for Tornea Clausura 2019. Telecast on May 26, the contest reached 5.2 million Total Viewers 2+, who tuned in for all or part of the match, and averaged 1.97 million Total Viewers 2+ and 989,000 Adults 18-49, becoming the top-rated soccer match on any network for the current year. Meanwhile, in local markets, the match was the No. 1 broadcast in the time period in Houston, Dallas and Chicago among Adults 18-49, and finished second in the time period in both Los Angeles and Miami, ahead of ABC, CBS, NBC, FOX and The CW among Adults 18-49.

The first leg, airing May 23, reached 5 million Total Viewers 2+, who tuned in for all or part of the contest. The thrilling 1-0 result in favor of Tigres, averaged 1.84 million Total Viewers 2+ and 961,000 Adults 18-49. The performance at the time made it the most-watched soccer match of 2019 before being overtaken by Sunday’s telecast. In Houston and Sacramento, it was the No. 1 broadcast among Adults 18-49, while the telecast surpassed ABC, CBS, NBC, FOX and The CW with Adults 18-49 in Los Angeles to finish second in the market during the time period.