Sports Media Television

Nearly 26m Canadians Watched World Cup


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A total of 25.8 million viewers watched the FIFA World Cup on CTV, TSN, and RDS, accounting for 72% of the Canadian population.

Preliminary overnight data from Numeris confirms that an average audience of 3.9 million viewers watched the FIFA World Cup Final on Sunday. Audiences peaked at 5.4 million viewers at 12:53 p.m. ET as France secured their second-ever FIFA World Cup victory. France’s win over Croatia was the most-watched match of the tournament, with a total reach of 9.3 million unique Canadian viewers, or 26% of Canadians, tuning in for the Final. TSN and CTV were the first and second-most-watched networks of the day, respectively.

The strong audiences for the Final reflect the network’s solid performance throughout the FIFA World Cup, as Canadians watched a total of 200 million hours of coverage during the tournament on CTV, TSN, and RDS. CTV and TSN were the first and second-most-watched networks during the tournament, respectively, as TSN fortified its position as Canada’s most-watched specialty network.

Additionally, the England vs. Croatia semi-final match was the second-most-watched match of the tournament, attracting an average audience of 2.5 million viewers on CTV, TSN, and RDS.

“Our team delivered incredible coverage of the FIFA World Cup across multiple platforms, led by Luke Wileman, Kristian Jack, Steven Caldwell, and Andi Petrillo,” said Mark Milliere, Senior Vice-President and General Manager, TSN. “TSN’s industry-leading coverage of the world’s largest sporting event has reinforced once again that Canada’s Sports Leader continues to be the country’s most-watched specialty network and the home of iconic sports moments.”

TSN digital platforms recorded strong numbers throughout the tournament for both live and on-demand video content, with the FIFA World Cup becoming the most-streamed event in the network’s history. Throughout the tournament, TSN digital platforms recorded 7.3 million video starts, with TSN Direct users accounting for 38% of all live stream starts (nearly 1.2 million total). Meanwhile, the England vs. Croatia semi-final was the most-streamed match, with more than 155,000 video starts.

TSN’s social media platforms also attracted strong viewership, with FIFA World Cup videos accounting for more than 16 million YouTube views, representing nearly 739,000 hours of video content consumed through YouTube alone. TSN’s Twitter account received substantial engagement, with its top tweet accumulating nearly 1,500 retweets and its most-viewed video surpassing 80,000 views. TSN’s Instagram account featured two videos with more than 560,000 views each, while its top Facebook video received 94,000 views.