Specialist sports and information broadcaster SIS has agreed a multi-year extension to its existing rights agreement with the German Tote.
The new deal allows SIS to include German horse racing in all its global services, including retail and digital 24/7 channels, and to be sold as standalone content on a watch and bet or bet and watch basis for digital use.
This agreement is very timely, as it is expected that German horse racing could be back operating as early as May 1st and will, therefore, be amongst the first major nations to resume racing following the COVID-19 closedowns.
The deal initially covers all German thoroughbred racing with the option to extend to include harness racing in the future.
Paul Witten, Product Director at SIS, said: “We are delighted to extend our relationship more deeply with the German Tote for the inclusion of their high-quality racing in all our services.
“This content sits very well within our overall portfolio, and its availability in the near future is sure to fill a significant gap for operators seeking betting content to fill any void whilst domestic racing is still in lockdown.”
Riko Luiking, CEO at German Tote added: “SIS has proven to be a strong partner for German Tote, and we are very pleased to extend our relationship even further.”