Sports Media

Carrie Underwood to Star in NBC’s 2020 NFL Show Opener


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Seven-time Grammy Award-winner Carrie Underwood will star in the debut of the 2020 show open for NBC’s Sunday Night Football, which has been prime-time television’s top program for an unprecedented nine consecutive years.

Working within social-distancing parameters, the 2020 Sunday Night Football show open was uniquely produced without extras in a studio or stadium, while also celebrating the millions who watch the games.

For the first time, the SNF show open will feature user-generated content from fans showcasing their team spirit. In addition, cameos from some of the NFL’s biggest stars, also recorded remotely, will be highlighted.

Headlined by Underwood for the eighth consecutive season, the show open will also feature an inside at look at her new recording of “Waiting All Day for Sunday Night” in a Nashville studio.

“We are excited about this year’s new collaboration with Carrie, including scenes in the recording studio, and look forward to uniquely incorporating the game’s great fans,” said Tripp Dixon, creative director of the SNF show open.

NBC’s Sunday Night Football finished the 2019-20 TV season as prime-time’s top TV show in all key metrics for an unprecedented ninth consecutive year – adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by

Sunday Night Football also ranked as the top show in the advertiser-coveted 18-49 demographic for the 10th consecutive TV season.