ESPN’s audience for the 2019 MLS Cup Playoffs was up 36 percent, ahead of the MLS Cup Final on Sunday at 3pm ET on ABC.
The four single-elimination playoff matches on ESPN and ESPN2 delivered an average audience of 388,000 viewers, up from 286,000 viewers for seven playoff matches on the same networks in 2018, according to Nielsen. It is ESPN’s most-viewed MLS Cup Playoffs since 2012 (392,000 viewers).
Tuesday night’s MLS Western Conference Final on ESPN, a 3-1 Seattle Sounders road victory over LAFC, averaged 389,000 viewers (P2+) a seven percent increase year-over-year. In 2018, the second leg of the Sporting Kansas City-Portland Timbers Western Conference Final averaged 363,000 viewers.
On ESPN Deportes, LAFC-Seattle Sounders averaged 272,000 viewers, making it the most-watched MLS Conference Final match and the second most-viewed MLS match on the 24-hour Spanish-language sports network. A week ago, the LAFC-LA Galaxy Western Conference semifinal scored the network’s most-watched MLS match ever.
MLS Cup Game-by-Game Audiences
|Sat., Oct 19||Real Salt Lake vs. Portland Timbers||ESPNEWS||80,000|
|Sun, Oct 20||Minnesota United FC vs. LA Galaxy||ESPN||329,000|
|Thu, Oct 24||Atlanta United vs. Philadelphia Union||ESPN2||303,000|
|LAFC vs. LA Galaxy||ESPN2/ESPN||496,000|
|Tue, Oct 29||LAFC vs. Seattle Sounders||ESPN||389,000|