Scores Its Biggest-Ever Delayed-Viewing Lift With +432% Increase in Adults 18-49
Grows by Double Digits Over Year-Ago Season Opener
“The Bachelor” (7.70 million Total Viewers and 2.82 rating in AD18-49 in MP+35): After 35 days of viewing on ABC, Hulu and digital platforms, the January season premiere of “The Bachelor” delivered the series’ strongest multiplatform telecast in nearly 3 years in both Total Viewers (7.70 million) and Adults 18-49 (2.82 rating) – since its March 2021 season finale (3/15/21).
The season premiere of “The Bachelor” shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing (2.82 rating vs. 0.53 rating) to score its biggest delayed-viewing increase ever. In addition, the ABC unscripted series picked up an additional +4.52 million Total Viewers (7.70 million vs. 3.18 million), marking its largest lift in 3 years – 1/25/21.
“The Bachelor” soared by double digits over its year-ago premiere (on 1/23/23), jumping year over year by 17% in Total Viewers (7.70 million vs. 6.56 million) and by 18% among Adults 18-49 (2.82 rating vs. 2.39 rating) to deliver its strongest season opener in 3 years – since 1/4/21.
Source
ABC Publicity
