Release Date & Trailer for “What If…? – An Immersive Story,” Coming to Apple Vision Pro

Release Date & Trailer for "What If...? - An Immersive Story," Coming to Apple Vision Pro

Marvel Studios and ILM Immersive Reveal Release Date and Trailer for “What If…? – An Immersive Story,” Coming Exclusively to Apple Vision Pro

BURBANK, Calif., May 22, 2024 – Marvel Studios and ILM Immersive today revealed that “What If… ? – An Immersive Story,” the first-ever interactive Disney+ Original story, will be released on Thursday, May 30, exclusively on Apple Vision Pro as a free app for a limited time. The groundbreaking mixed reality experience sees fans step into the leading role of an hour-long, narrative-driven journey where they will meet variants from across the Multiverse, harness the power of the Infinity Stones, and be faced with reality-defining choices. Connected to the critically acclaimed Disney+ Original animated series “What If… ?,” a trailer showing what fans can expect during their adventure was shared on the Marvel Entertainment YouTube channel.

“‘What If… ? – An Immersive Story’ is the result of what can happen when you bring together the incredible talent at ILM Immersive, Marvel Studios, and Disney+ to push the boundaries of technology in the service of telling our stories in new and exciting ways,” said executive producer Shereif M. Fattouh. “This project touches upon the cornerstone of the desire that our studios share to constantly experiment and innovate, and thanks to the capabilities of Apple Vision Pro, we get to place you directly inside a Universe that means so much to us all. I can’t wait for fans to become the hero in this completely new way.”

In the just-released trailer for “What If… ? – An Immersive Story,” fans learn that The Watcher needs help facing dangerous variants from across the Multiverse and that they have been chosen to step in. Under the guidance of Wong, they will learn how to cast mystic spells, harness the power of the Infinity Stones, and join allies in epic battles. They will also come face-to-face with versions of fan-favorite characters like Thanos, Hela, the Collector, Red Guardian, and more as they take on the role of the hero.

“What If… ?” reimagines events from across the Marvel Cinematic Universe (MCU) in unexpected ways. Utilizing the revolutionary spatial computing capabilities of Apple Vision Pro, “What If… ? – An Immersive Story” will deliver a technologically advanced and engaging experience to fans that completely transforms the space around them. As they step into breathtaking environments, they will cross between mixed and virtual reality as they enter new and iconic MCU locations. Fans will use their hands and eyes to interact with the world around them, becoming immersed with stunning visuals and spatial audio, and work to save the fate of reality as they live out their narrative journey. Together, these groundbreaking features and more will remind them that time, space, and reality are more than a linear path.

“What If… ? – An Immersive Story” is directed by Dave Bushore at Marvel Studios and produced by Shereif M. Fattouh at ILM Immersive. The experience is written by David Dong and Phil McCarty (“The Learning Curve”), with music by Oscar(R)-nominated and Emmy(R)-winning composer Laura Karpman (“American Fiction,” “The Marvels”). “What If… ? – An Immersive Story” is executive produced by Bushore, Fattouh, and Brad Winderbaum (“What If… ?,” “X-Men ’97”), with Bryan Andrews (“What If… ?,” “Primal”) serving as consulting producer. Vicki Dobbs Beck, VP of immersive content at Lucasfilm and ILM Immersive, Mark S. Miller, VP of creative development and production at ILM Immersive, and Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios, all serve as executive producers.



Marvel is one of the world’s most prominent entertainment brands, built on an unparalleled library of iconic characters and stories that have shaped pop culture for 85 years. The Marvel brand spans entertainment, including film, television, publishing, licensing, games, live events, digital media, and more. For more information, visit © 2024 MARVEL


ILM Immersive is Lucasfilm’s award-winning storytelling studio, pioneering a new era of interactive entertainment in virtual and mixed reality across multiple platforms. As an innovation hub that has been pushing the state-of-the-art for close to a decade, ILM Immersive allows audiences to interact with engaging characters and worlds, inviting fans everywhere to “Step Inside Our Stories.”

The studio, formerly known as ILMxLAB, is renowned for their home VR experiences such as: Star Wars: Tales from the Galaxy’s Edge and the Emmy-nominated Vader Immortal: A Star Wars VR Series; location-based experiences like Star Wars: Secrets of the Empire and Marvel Studios’ Avengers: Damage Control; and the Oscar-winning collaboration with Alejandro G. Iñárritu and Legendary Entertainment, CARNE y ARENA. For more information, follow ILM Immersive on Facebook, Twitter, and Instagram, or visit

Lucasfilm Ltd. is a wholly-owned subsidiary of The Walt Disney Company. ILM Immersive, the ILM Immersive logo, STAR WARS and related properties are trademarks in the United States and/or in other countries of Lucasfilm Ltd. and/or its affiliates. © & TM 2023 Lucasfilm Ltd. All rights reserved.


Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star, and in the U.S., Disney Bundle subscribers can also access extensive Hulu content, including next day TV and Hulu Original titles, on Disney+. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit, or find the Disney+ app on most mobile and connected TV devices.

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