RTE reaches almost 2 million radio listeners (1,984,000) or 51% of the Adult 15+ population tuning in every week (-16,000 BoB and -16,000 YoY).
RTE Radio 1 continues to be the only radio station in the country with a weekly reach of over one million people, with 1,356,000 tuning in. RTÉ 2FM has a weekly reach figure of 830,000/21% of Adults 15+ while RTÉ lyric fm has increased its listenership with 282,000 listeners on a weekly basis (+9,000 BoB and +15,000 YoY).
Tom McGuire, Head of RTÉ Radio 1 has said: “We are pleased that RTÉ Radio 1 remains the nation’s most-listened-to radio station. And we are pleased with the positive audience response to the terrific variety of news, current affairs, music and entertainment, sport, arts and culture that RTÉ Radio 1 offers”.
2FM Breakfast with Doireann and Eoghan has 135,000 listeners tuning in on weekday mornings (+2,000 BOB).
Dan Healy, Head of RTÉ Radio Strategy and RTÉ 2FM added: “Although we are only the four months into the new schedule there is evidence that it is having a positive impact on our 15-34 audience. Our market share for 15-34 years increased from 12.5% to 13%. Our new breakfast show with Doireann and Eoghan held which is remarkable, because normally when you change breakfast shows the audience usually goes in to a temporary decline. Our new talk show, The Jennifer Zamparelli Show on 2FM, is doing very really well, bringing relevant human interest stories for younger audiences to the airwaves. We have had a strong summer of live music, supporting new and emerging Irish musicians and we continue to lead the way in public service broadcasting for younger audiences”.
RTÉ lyric fm has 282,000 listeners on a weekly basis (+9,000 BoB and +15,000 YoY). Aodán O’Dubhghaill, Head of RTÉ lyric fm also commented: “This is the 3rd book this year that has shown RTÉ lyric fm increase its listeners across the week. We came in to 2019 with 265,000 and we have grown that to 282,000 and increased our market share. There is a lot of love out there for RTÉ lyric fm, our presenters and the quality classical music we broadcast each and every day”.
All comparisons are book-on-book (2019/3 vs. 2019/2) or year-on-year (2019/3 vs. 2018/3) as stated.
Source: JNLR/ Ipsos MRBI October 2018 – September 2019