SiriusXM has extended its long-standing collaboration with superstar Kevin Hart and Laugh Out Loud with a new multi-platform deal.
Under the agreement, Hart will host new regular and live programs on his SiriusXM channel, Laugh Out Loud Radio, while expanding SiriusXM’s relationship with LOL to include a slate of additional comedic programming spanning radio shows, podcasts, and on demand video that will be distributed across the SiriusXM ecosystem.
Curated and produced by Hart and LOL, the new programs will feature a diverse, star-studded line up of comedic hosts.
As part of the deal, Hart will interview top comedians for a regular new show on Laugh Out Loud Radio channel 96.
Hart will also host more live editions of his bi-weekly SiriusXM program, Straight From The Hart, along with Plastic Cup Boyz, a group of successful comedians, actors, and writers consisting of Will “Spank” Horton, Na’im Lynn, Joey Wells, Harry Ratchford, and Wayne Brown.
After its podcast debut in 2019, Straight From The Hart quickly became the most popular podcast on Pandora across all genres.
“I’m excited to strengthen my and Laugh Out Loud’s relationship with SiriusXM as we continue to innovate and expand our relationship, with new programming rolling out this fall and more series to be announced soon,” said Laugh Out Loud founder Kevin Hart.
“When we launched LOL three years ago, we promised it would be the future of comedy – and we believe in the power of audio as a key part of our future. SiriusXM has been an incredible partner since day one. With this new deal, we’re providing a platform for comedians to connect with listeners through different audio formats, reaching them everywhere they consume content.”
“When Kevin does something, he goes all in, and so we’re absolutely thrilled to enter this exciting new chapter with such a massive talent,” added Scott Greenstein, SiriusXM’s President and Chief Content Officer.
“He’s been wildly successful on the screen, stage, and digital spheres, and now we’re proud to collaborate with Kevin and his company Laugh Out Loud to create exclusive podcasts and to develop together a bold vision of what comedy should be in the audio world.”
Adding to the hilarity, fresh seasons of Quake’s House hosted by comedian Earthquake and Straight From The Hart return this week. Launched in 2018, Quake’s House features the L.A. comedian’s insightful and raw dialogue on everyday life, generational issues, trending news stories, and more.
The program airs Mondays through Thursdays at 4-6pm ET. Straight From The Hart co-hosted by Hart and Plastic Cup Boyz airs Tuesdays and Thursdays from 7-9pm ET.