Radio

SiriusXM Agrees Deal with BMW


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SiriusXM audio entertainment service is now a standard feature in all BMW models sold in the United States beginning with model year 2021.

BMW owners will also receive a 12-month subscription to SiriusXM’s top tier All Access package with the purchase or lease of a new vehicle.

The standard availability of SiriusXM is part of a new agreement between SiriusXM and the BMW Group that extends the relationship between the companies through the 2026 calendar year. Additionally, as part of this agreement, SiriusXM becomes a standard feature in all Rolls Royce models and BMW Motorcycles, and will be standard in MINI vehicles starting with the 2022 model year.

Additionally, many new 2021 BMW models also feature SiriusXM with 360L, SiriusXM’s most advanced audio entertainment platform, including the 2 Series Gran Coupe, 3 Series, 4 Series, 5 Series, 8 Series, X3, X4, X5, X6, X7 and Z4 Roadsters. SiriusXM with 360L combines satellite and streaming content delivery into a single in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice, a more personalized user experience, and access to thousands of hours of on demand content in the vehicle.

“In-vehicle technology and entertainment have become as important to BMW drivers as the performance and handling of their new automobiles,” said Monika D. Reimel, Head of BMW Aftersales Business Development. “BMW was one of the first manufacturers to offer SiriusXM in our automobiles (2002) and today we are excited to not only include SiriusXM as a standard feature in all of our 2021 models but also combine it with one of the longest initial subscription periods (1-year) in the industry. This new agreement with SiriusXM offers immediate benefits to our enthusiastic customers.”

“BMW delivers their customers a premium experience every time out on the road. We’re very proud that SiriusXM has been a popular feature of that in-vehicle experience dating back to the earliest days of satellite radio in 2002,” said Rodney Pickett, SVP, Automotive Partnerships, for SiriusXM. “Today we are truly excited that our relationship continues to grow, as we announce that SiriusXM will be standard on all BMW Group vehicles, ensuring all of their customers can enjoy our premium programming content for many years to come.”

The All Access subscription that BMW owners and lessees receive provides SiriusXM’s full lineup of varied programming, plus access to SiriusXM outside their vehicle on the SiriusXM app and on connected devices and speakers in their home.