Bell Media Holds Top Spot in Montreal Radio Listenership

Bell Media Studios Confirms Two New Productions for 2019/20

Bell Media reaches a grand total of 4.1 million listeners thanks to the variety and singularity of its six Montréal stations.

Numeris released its spring 2018 PPM survey results today, revealing Bell Media reaches a total of over 4.1 million listeners each week via its six Montréal stations. Thanks to these excellent results, Bell Media is once again in a position to offer advertisers a varied and complementary offering, to help them reach consumers with different profiles in both French and English Montréal.

With stations 95.9 Virgin Radio, CHOM 97.7, CJAD 800 and TSN Radio 690, Bell Media remained the top radio broadcaster this spring in English Montréal, with a combined commercial market share of 70% among adults 25-54.

95.9 Virgin Radio drew 2,083,000 listeners, making it the top English-language station in terms of reach. In addition, with a commercial market share of 28% among women aged 25-542, the station posts its best results in almost two years2! CHOM 97.7 holds on to the top spot among its target group, men 25-54, with a commercial market share of 32%.

As for CJAD 800, the station remains the preferred choice among all listeners, with a commercial market share of 40%, its best performance of the last 10 years.

The shows hosted by Andrew Carter, Leslie Roberts, and Aaron Rand are top in their respective timeslots: morning drive, late morning, and afternoon drive. Finally, the sports station TSN Radio 690 scores 4.6 commercial shares among its target audience of men 25-54.

Compared to last spring, the new ÉNERGIE 94.3 has seen a market share increase of 37% among men 25-54, reaching 16%. Among this target group, the surge was particularly noticeable weekdays from 10 a.m. to 4 p.m., up 57%. The afternoon drive show ÇA RENTRE AU POSTE registered a commercial market share increase of 13% compared to last spring among men 25-54.

These results confirms beyond any doubt the power of attraction and successful August 2017 repositioning of radio stations 107.3 Rouge and ÉNERGIE 94.3. Compared to the same period last year, both stations registered significant growth among their respective target groups, women 25-54 and men 25-54, which represents their best performances of the last nine commercial surveys.