The Sun Online has overtaken the Mail Online to become the UK’s number one digital newsbrand, according to the latest release of comScore industry data.
Based on April’s figures, The Sun Online saw its total monthly unique users increase to 30.2 million – pulling ahead of Mail Online by 600,000 visitors and demonstrating a 2.9 per cent month-on-month increase.
The April comScore results also reveal The Sun Online has one of the youngest readerships compared to its competitors, with 39 per cent of its total audience aged 34 or under.
Since dropping its paywall in 2015, The Sun has sought a bigger and more diverse online audience in the UK. With increased investment in its digital editorial offering across all channels, particularly the rapidly growing mobile platform, The Sun is now reaping the rewards of its hard work.
While consistently in the top spot for mobile, The Sun’s audience on this platform continues to experience growth: comScore figures detail that The Sun’s mobile monthly visitors has grown to 27.8 million, extending its lead over Mail Online by 2.5 million uniques.
The Sun’s Snap Discover story is also the most-read UK newsbrand on the multi-media messaging app, with 5.5 million unique viewers a month – 70 per cent of which are female and 60 per cent aged 24 and under. The Sun is also the most-read digital publication on Apple News.
The Sun’s Digital Editor, Keith Poole, said: ‘All the congratulations need to go to the entire editorial team at The Sun – and everyone across the business without whose support we would not have been able to reach this moment in the UK. It is testament to the talent of Sun journalists, who each day break the stories that set the national agenda and create conversations at home, in offices, in bars and pubs across the land.’
It’s not just online and on mobile where The Sun continues to outshine the rest: April’s ABC results showed it remains the UK’s best-read daily newspaper.
Month-on-month, The Sun was up to a daily average April sale of 1,496,558 copies. The Sun on Sunday rose by 2.4 per cent compared to March, with a weekly average sale of 1,253,305. The Saturday edition was also found to be one of the UK’s fastest growing titles.
PAMCO, the new measurement metric for publishers which has replaced NRS, announced The Sun is officially Britain’s most read newsbrand, with 33.3 million print and digital readers a month. The PAMCO results, which were based on reporting for April, found that across all titles, News UK reaches 77% of the total UK newsbrand market.