The Philippines’ GMA Network has promoted Regie Bautista to the role of Senior Vice President for Corporate Strategic Planning and Business Development.
Bautista will also serve as the Network’s concurrent Chief Risk Officer and Head of Program Support.
Bautista led the successful development and market launch of GMA Affordabox, the Network’s digital TV device.
As First Vice President for Corporate Strategic Planning, she has led the Network’s strategic planning process, which established the Network’s strategic priorities and fast-tracked the Network’s end-to-end digital transformation, among others.
As Chief Risk Officer, she established the company’s enterprise-wide risk management system, increasing the Network’s ability to manage uncertainty, respond to risks and opportunities, and boost organizational resilience. She also instituted the network’s sustainability reporting and successfully registered GMA Network as the first media and broadcast company in the Philippines to sign with the United Nations (UN) Global Compact.
Regie Bautista, as Program Support Head, manages the company’s marketing communications, creative services, media and on-air continuity, and digital media divisions. Among other things, her group is responsible for managing the media and on-air continuity of several of the Network’s multi-media platforms and crafting Network promotions and campaigns that have garnered multiple recognitions from local and international award-giving bodies including PromaxBDA and the New York Festivals.
Bautista’s group likewise established the Network’s growing online community, registering millions of fans and followers across the different social media platforms. In conjunction with GMA News Online, her team also created the Network’s online portal, GMANetwork.com, one of the country’s leading websites which logs over a billion page views annually.