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WarnerMedia Sales & International have announced that Sofia Chang and Rich Warren have been named to lead its distribution business.

Both will take the role of President, WarnerMedia Distribution, and both will oversee distribution for all Turner channels, HBO, Cinemax, and HBO Max and will report in to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks.

Chang held the previous post of Executive Vice President of Global Digital Distribution for HBO, and Warren was President, Turner Content Distribution.

Chang has a wealth of experience across the HBO distribution business. She has held several positions in the company since joining HBO in 2000. She has led the transactional digital and physical distribution of HBO and Cinemax programs worldwide and since 2015, she has been responsible for distributing HBO and Cinemax subscription services on all digital platforms. Through her leadership, she has delivered unparalleled results on HBO’s digital subscription business.

Warren has been at the company for 19 years and has led Turner’s distribution team, where he was responsible for the company’s multi-platform distribution of linear networks, digital brands and on-demand content, affiliate marketing, business development, strategic planning and business affairs. Warren has been key to the growth and success of Turner’s content distribution with both its traditional and digital partners.

Bringing together the distribution business is a further example of how WarnerMedia will be collaborating and working as one company. As the company looks to meet the challenges of the industry head on, this new structure does that.

Commenting on the announcement, Gerhard Zeiler said: “We will have two hugely experienced leaders who know our business inside out. Over the last few months I have worked closely with both; Sofia’s experience and success in driving HBO’s digital subscriptions has been of great value as I have looked to understand the US HBO business in greater depth and detail, and Rich has brought his strategic skills to the table as we have sought this way forward. Working together both will provide the strategy and direction needed to enable future growth.”