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PIX11 has named Elle Spektor Manager Digital Strategy & Production. Spektor will continue to report to David Hyman, VP Marketing and Creative, PIX11.

In this newly created role, Spektor will oversee PIX11’s “New York’s Very Own” branded, station-wide multimedia strategy and initiatives across all platforms, as well as content produced in the PIX11 Social Media Center.

Spektor was previously the Digital Producer and Social Strategist for PIX11, a position she has held since 2015. Spektor’s work at PIX1 has garnered her a New York State Broadcasting award for Outstanding Use of User Generated Content, several Emmy Award nominations for interactivity and a nomination for a Promax BDA award for Best Use of Digital Media.

“Elle has been the principal architect behind our digital and social marketing strategy that’s been a major contributor to our aggressive growth on all our platforms,” said Hyman. “This promotion is in recognition of that success and the leadership role she’s taken in the development, coordination and production of the newly minted PIX11 Social Media Center and its early and unique digital programming.”

Prior to PIX11, Spektor held digital marketing positions at littleBits and Ajax Union Digital Marketing. She also served as a reporter for BKLYNER, a daily Brooklyn news site.

Spektor holds a Bachelor of Arts in Journalism from Stony Brook University.