Tiffany Johnson has been named Vice President of Innovation & Data at Meredith Corporation.
Johnson joins Meredith as the company expands its digital reach and grows its digital advertising and consumer-related revenues.
In her role, Johnson will consult with internal stakeholders and executive-level clients on strategic, ethical, and privacy-conscious data partnerships that leverage the value of Meredith’s unparalleled editorial expertise, the depth of the company’s first-party data, and the scope of the company’s capability to understand consumer intent.
“We are thrilled that Tiffany is joining our team to accelerate our leadership in first-party data, driving superior experiences for consumers and results for advertisers,” said Marla Newman, Executive Vice President – Digital Sales.
“In the past year alone, Meredith’s digital engagement rose 16%, and video views across our owned-and-operated sites climbed 45%, while our content drove over $1.2 billion in retail sales from our shopper and e-commerce capabilities. With innovative, ethical, data-driven professionals like Tiffany leading our team, we are confident our digital strategy will continue to deliver top results for Meredith and our partners.”
Johnson joined Meredith in July 2021 and brings more than a decade of experience in media, data, and technology. At some of the world’s largest marketing and advertising agencies, she focused on cross-channel consumer journey mapping and programming, audience segmentation, data privacy, and innovative and ethical first- and third-party data strategies for Fortune 100 clients.
“Meredith holds a distinct and exciting place in the market today,” Tiffany Johnson said. “Its long history of editorial excellence, the strength of the brand portfolio, and the depth of consumer loyalty all form the foundation for sustained growth in today’s privacy conscious world. The company’s investment in data-driven innovation is re-writing the playbook in today’s competitive marketplace, making it easier to connect with consumers across all platforms. I look forward to driving innovative offerings and partnerships that create opportunities to build on consumer relationships.”