Entercom will welcome Ashok Sinha as Senior Vice President, Head of Corporate Communications and PR.
In this role, Sinha will lead the communications strategy and execution across the company’s entire portfolio of assets.
Sinha will have direct oversight of internal and external communications, media and press relations, corporate messaging, crisis communications and issues management, and executive thought leadership management. He will serve as a member of Entercom’s executive leadership team, reporting to Paul Suchman, Chief Marketing Officer.
“Ashok is the perfect candidate to spearhead the evolution of our corporate communications and PR function as we further our position as a leading, multi-platform audio content and entertainment company,” said Suchman. “His experience driving communications strategies for prominent media companies along with his deep industry knowledge is a winning combination as Entercom continues to build the future of audio.”
“As a lifelong consumer of music and the spoken word, I believe in the power of audio and its ability to engage, entertain and inform the world,” said Sinha. “I’m delighted for this opportunity to join Entercom and its award-winning corporate communications team, and lead the charge as we tell the story of audio in this dynamic time for media.”
Sinha joins Entercom after serving as Vice President, Communications Lead, Technology at WarnerMedia.
In this role, Sinha headed internal and external communications strategy for WarnerMedia’s technology organization, as well as employee communications across the company’s direct-to-consumer, sales and distribution divisions.
Prior to this role, Sinha was part of WarnerMedia’s corporate communications team, where he led executive communications, media relations and events, and supported various partnerships and sponsorships for brands and businesses within WarnerMedia’s portfolio including technology and innovation, diversity and inclusion, corporate social responsibility and marketing communications.
He has held leadership positions in corporate communications at media, marketing and entertainment companies including Publicis Media, NBCUniversal, Viacom, Product(RED) and others.
Sinha also holds board positions at the India Center, which aims to strengthen the connection between India and the United States through the arts and public affairs, and the 4As Foundation, which endeavours to increase diversity within the advertising, media and marketing industries.