Exciting, newly announced collaborations and product lines include: Ladurée, Izzy & Liv at Target, Kiko Milano Beauty and more
Fans will have a chance to experience the Bridgerton lifestyle as the ‘Ton comes to life in New York City this May with the Bridgerton Promenade
25 April 2024 – In celebration of Bridgerton’s upcoming Season 3 premiere (Part 1: May 16, Part 2: June 13, 2024), Netflix and Shondaland are announcing new product collections with leading lifestyle brands that speak to the essence of the Bridgerton universe and the underpinnings of the romantic Regency era releasing this spring.
On May 11, a plaza in New York City will be transformed into the Bridgerton Promenade, a bustling Regency-era market reminiscent of the iconic Bridgerton ‘Ton where fans are invited to immerse themselves into the world of Bridgerton with interactive experiences, a showcase of the new products, photo opps, live merriment, exciting giveaways and more. More details will be announced on April 29 at Tudum.com.
Bridgerton captivated viewers around the world when Netflix and Shondaland debuted the iconic series in 2020 and it quickly became one of Netflix’s most popular TV shows ever with Seasons 1, 2 and the prequel spinoff Queen Charlotte: A Bridgerton Story each reaching Netflix’s Most Popular of all time. Since then, Bridgerton has amassed an incredible fandom worldwide that caters to an underserved group of female and romance fans and enables this global fandom to express their enthusiasm for the series even after they’ve watched each beloved season.
“One of the things we’ve learned is how much fans value and embrace the Bridgerton aesthetic. The adoption of the world into their everyday lives is a fun way to extend the experience of the show off the screen and we’ve made helping them do so a priority.” said Sandie Bailey, Chief Innovation and Design Officer, Shondaland. “As we are about to embark on the release of season 3, having the opportunity to partner with incredible brands who share our passion around bringing this joy to the fans is very exciting.”
“We love connecting with fans and putting them at the center of our stories. Since its first season, the Bridgerton fandom has been so passionate and loyal that we are delighted to bring them closer into the Bridgerton universe and extend new ways for them to celebrate their favorite show,” said Marian Lee, Chief Marketing Officer, Netflix. “Whether it’s romantic dresses, floral fragrances or a spot of tea with biscuits, the new product collections immerse fans in authentic ways that can only be made possible through these standout brand collaborations.”
Source
Netflix, Inc.
