on NBC, Peacock and Telemundo Deportes
• 49ers-Seahawks is Fourth NBC NFL Game in ’23 to Top 25 Million Viewers – Most Since 2015
• Led by Peacock, Matchup is Most-Streamed Thanksgiving Night Game Ever
• 49ers-Seahawks is Most-Watched NFL Game on Telemundo Deportes, Excluding Super Bowl LVI
NBC Sports’ presentation of the San Francisco 49ers’ 31-13 victory over the Seattle Seahawks is the second-most watched Thanksgiving primetime game ever, averaging a Total Audience Delivery of 26.9 million viewers across NBC TV, Peacock, Telemundo, Universo, NBC Sports Digital, and NFL Digital platforms.
Despite a 21-point halftime differential (San Francisco led 24-3), last night’s game averaged 26.3 million English-language viewers, ranking behind only the 2015 Bears-Packers game in Thanksgiving primetime viewership (27.8 million viewers), and topping last year’s game (26.0 million for Patriots-Vikings).
In addition, 49ers-Seahawks is the fourth NBC Sports’ NFL game this season to top 25 million viewers – the most at this point in the season since 2015.
Additional ratings and viewership notes:
· Led by Peacock, 49ers-Seahawks delivered the most-streamed primetime NFL Thanksgiving game ever, registering an Average Minute Audience of 1.6 million viewers (across Peacock, NBC Sports Digital, and NFL Digital Properties) – up 34% from last year (1.2 million).
· With an average of 585,000 viewers across Telemundo and Universo, 49ers-Seahawks is Telemundo Deportes’ most-watched NFL game, excluding Super Bowl LVI.
· Viewership for last night’s game peaked at 30.2 million viewers in the second quarter (9:15-9:30 p.m. ET).
· Last night’s game (8:23 p.m.-11:15 p.m. ET) registered a national NBC TV household rating of 9.2/29.
· An extended feature at halftime last night highlighted the unique relationship between Hall of Fame coach and broadcaster John Madden and New England Patriots wide receiver Darryl Stingley.
Viewership figures are based upon fast national data from Nielsen and Adobe Analytics. Official national data for NBC will be available next week.
TOP METERED MARKETS FOR 49ers-SEAHAWKS (based on 44 markets available):
- Seattle 19.3/65
- Sacramento 19.2/60
- San Francisco 17.9/66
- Las Vegas 13.1/41
- Cincinnati 13.0/34
- Portland 12.6/47
- Kansas City 12.4/36
- Denver 12.2/41
- Minneapolis 12.0/37
T10. Baltimore 11.4/35
T10. Norfolk 11.4/35
Source
NBCUniversal
