NBCU News Group Reaches 144M Unique Visitors with Coverage of Israel-Hamas War, Strongest Month Since Jan. 2022
NBCNews.com Continues to Lead NYTimes.com for 4th Straight Month
NBCU News Group Streaming Networks Mark Best Month on Record
Nov. 17, 2023 – NBCU News Group (NBC News, TODAY, MSNBC and CNBC) ranks as the #1 digital news organization in the U.S. in October, beating all news competition. The News Group reached 144 million unique visitors in October, marking its best month since January 2022 and leading CNN, ABC News, CBS News, Fox News, New York Times and Washington Post.
NBCU News Group has ranked #1 for 28 months since becoming a public-facing entity in April 2021 as the leading news brand.
NBCNews.com reached 91 million unique visitors in October. The past three months have been NBCNews.com’s strongest since August 2021. NBCNews.com also continued to lead NYTimes.com in October for the fourth straight month. NBCNews.com also continued to rank ahead of other news competitors, including ABC News, Fox News and The Washington Post.
NBCU News Group’s streaming services delivered their best month on record in October. NBC News NOW, TODAY All Day and Dateline 24/7 are pacing to have their 4th straight year of more than +60% year-over-year growth in 2023 with all three marking major viewership milestones.
In October, NBC News NOW posted its 2nd most-watched month in history, up +47% year over year. NBC News NOW also marked its best month on record across the Samsung TV, Amazon Fire News App, Freevee, Local Now, and Plex streaming platforms.
CNBC Digital reached 60 million unique visitors in October. CNBC.com is the #1 business news site on the internet, ahead of Forbes.com, WSJ.com and Reuters.com. CNBC has also been the #1 brand in business news video time spent for 23 consecutive months. Additionally, CNBC Make It is having a record-breaking year with average monthly unique visitors up 25% versus the same period last year.
In October, MSNBC Digital reached 26 million unique visitors, its strongest month in more than two years, growing by more than +53% year-over-year. MSNBC ranked as one of the top three Political News destinations in October and surpassed Politico for a second straight month.
TODAY Digital saw 57 million unique visitors in October, growing +12% year-over-year and reaching its largest audience since March 2021. It continues to rank as the second largest individual publisher among leading lifestyle and entertainment brands, a position it’s held for the last six months.
Sources: Comscore Media Metrix® , April 2021 – October 2023, U.S. & Comscore Video Metrix®, April 2021 – September 2023, U.S. desktop internet population 2+ and mobile internet population 13+ years old, Custom-Defined List, Based on NBCU News entity compared to a custom list of brand competitors that are also in the News/Information Category: ABC News, cbsnews.com, cnn.com, foxnews.com, The New York Times Brand, washingtonpost.com. Leading Lifestyle & Entertainment brands based on Custom-Defined List that includes top individual publishers within Lifestyle and Entertainment Category. Business News category excluding network entities. Adobe Analytics & Partner Dashboards, Cross-Platform Global Data, October 2023.
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