NBC NIGHTLY NEWS WITH LESTER HOLT INCREASES VIEWERSHIP ACROSS THE BOARD

NBC NIGHTLY NEWS WITH LESTER HOLT RANKS AS TOP 5 MOST-WATCHED TV PROGRAM FOR THE WEEK

Thursday’s ‘Nightly News’ Tops ABC’s ‘World News Tonight’ in Key Demo

For the First Time Since Dec. 2019, ‘Nightly’ Beats ABC for Three Consecutive Weeks For At Least One Day During the Week

‘Nightly’ Continues to Improve A25-54 Gaps vs. ABC, Including by Nearly 90% vs. Last Year 

Week of Oct.23: Ratings Highlights

  • Nightly News increases across-the-board viewership vs. last week, ranking #3 in total viewers for the week with 6.599 million total viewers, excluding specials, sports & syndication
  • Thursday’s Nightly News tops ABC in the A25-54 by +58,000 
  • This marks the third consecutive week of Nightly News topping ABC for at least one day during the week in the A25-54 demo, the first time this has happened since Dec. 2019
  • For 15 of the last 16 weeks, Nightly News closes the demo gaps in year-over-year measurements vs. ABC, including by nearly 90% in A25-54 in the most recent week
  • Season to date, Nightly News improves its competitive position versus ABC by 69% in the A25-54 demo compared to the same time period last year

Week of Oct. 23: Nightly Stats

  • Averages 6.599 million total viewers, topping CBS by + 1.884 million (+40%)
    • Nightly increases total viewership vs. last week, by +216,000
    • Year over year, Nightly cuts its total viewership gap vs. ABC by 16%
  • Averages 1.056 million A25-54 viewers, topping CBS by +353,000 (+50%)
    • Nightly increases A25-54 viewership vs. last week by +46,000
    • For 15 of the last 16 weeks, Nightly News closes the A25-54 in year-over-year measurements vs. ABC, including by nearly 90% in the most recentweek
    • Week over week, Nightly cuts its A25-54 gap vs. ABC by 73%
  • Averages 689,000 A18-49 viewers, beating CBS by +229,000 (+50%)
    • Nightly increases A18-49 viewership vs. last week by +30,000
    • For 15 of the last 16 weeks, Nightly News closes the A18-49 gap in year-over-year measurements vs. ABC, including by nearly 71% in the most recent week
    • Week over week, Nightly cuts its A18-49 gap vs. ABC by 37%
  • Across digital, Nightly delivered 20.3 million video views and 1.7 million hours viewed on & off network platforms
  • On YouTube, weekday episodes reached over 1.1 million views and 839,000 viewers
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