NBC NIGHTLY NEWS WINS WEDNESDAY – #1 EVENING NEWSCAST IN THE KEY A25-54 DEMO

Ranks #2 Most-Watched TV Program for 8 Straight Weeks

Improves Across-the-Board Gaps vs. ABC Week Over Week

Season to Date, ‘Nightly News’ Closes A25-54 Gap Vs. ABC by 30% vs. Same Time Period Last Year

Week of August 28: Ratings Highlights

• Nightly News is #1 in the key A25-54 demo on Wednesday 8/30 with 1.215 million viewers, topping ABC’s World News Tonight by +28,000.

• Nightly News is the #2 most-watched program in all of TV last week in total viewers for the 8^th consecutive week, averaging 6.504 million total viewers, excluding specials, sports & syndication

• Nightly News increases across the board vs. last week and last year 

• Nightly News marks a 26-week high in demo viewerships (best since 2/27/2023) and a 21-week high in total viewership (best since 4/3/23)

• Nightly News improves its across-the-board gaps vs. ABC week over week; marks most narrow A25-54 gap vs. ABC in 92 weeks (since 11/22/21)

• Nightly News improves its A25-54 gap vs. ABC year over year, marking the 8th consecutive week Nightly has improved its year over year key demo gaps vs. ABC

• Season to date, Nightly News improves its competitive position versus ABC by 30% in the A25-54 demo compared to the same time period last year

Week of August 28: Nightly Stats

• Averages 6.504 million total viewers, topping CBS by +1.757 million (+37%)

• Increases its total viewership by +302,000 vs. last week and +346,000 vs. last year

• Marks a 21-week high in total viewership (best since 4/3/23)

• Week over week, Nightly narrows its total viewership gap vs. ABC by 5%

• Averages 1.116 million A25-54 viewers, leading CBS by +360,000 (+48%)

• Increases its key demo viewership by +113,000 vs. last week and +136,000 vs. last year

• Week over week, Nightly narrows its A25-54 viewership gap vs. ABC by 57%

• Year over year, Nightly cuts its A25-54 viewership gap vs. ABC by 77%

• Hits a 26-week high in demo viewership (best since 2/27/2023) and marks the 8th consecutive week Nightly has improved its year over year A25-54 gaps vs. ABC

• Averages 750,000 A18-49 viewers, beating CBS by +239,000 (+47%)

• Increases its A18-49 viewership by +88,000 vs. last week and +94,000 vs. last year

• Week over week, Nightly improves A18-49 viewership gap vs. ABC by 90%

• Year over year, Nightly improves A18-49 viewership gap vs. ABC by 96%

• Across digital, Nightly delivers 16.7 million video views and 1.7 million hours viewed on & off network platforms

• On YouTube, weekday episodes reached 1 million views and 777,000 viewers

WEEK OF AUGUST 28-SEPTEMBER 3, 2023

Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.

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