Records 45-Week Viewership High Across-the-Board
Ranks as #1 Afternoon News Program on All of TV Season-to-Date
December 5, 2024 — NBC News Daily is the #1 afternoon news program on network television in the key demo last week during its timeslot, according to Nielsen Media Research.
Winning the key A25-54 and A18-49 demos for the week, NBC News Daily averages 279,000 key A25-54 viewers, leading GMA3 by +58,000 (+26%). This marks NBC News Daily’s fourth straight weekly win in the key A25-54 demo, a 45-week high in viewership and its largest key demo advantage over GMA3 in 13 weeks. NBC News Daily was the only program up versus the prior year.
Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3. NBC News Daily viewership continues to grow across-the-board and now sees an A25-54 advantage over GMA3 that is more than five times higher than the prior year.
Since its premiere in September 2022, NBC News Daily has ranked ahead of CNN every week during the 12-4 p.m. ET daypart in total viewers and the key A25-54 demo. For the second consecutive week, NBC News Daily outperformed Fox News’ 12-4 p.m. ET daypart in the key A25-54 demo.
Averaging 1.283 million total viewers, NBC News Daily is the only broadcast to increase total viewers versus the prior year with +88,000 (+7%), narrowing its gap with GMA3 by 77%, and reaching a 45-week high in total viewership.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 11/25/2024-12/1/2024. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
