NBA In-Season Tournament Viewership on ESPN Up 20 Percent from Last Year’s Comparable Games
ESPN’s viewership for Group Play of the inaugural NBA In-Season Tournament was up 20 percent compared to its last year’s comparable Friday games in November, according to Nielsen. ESPN’s eight-game November slate averaged 1,522,000 viewers, up from 1,269,000 viewers last season.
The November 10 game between the Los Angeles Lakers and the Phoenix Suns averaged 1,929,000 viewers on ESPN and is the most-watched NBA In-Season Tournament game across all networks to date.
ESPN will exclusively televise one of the NBA In-Season Tournament semifinal games on Thursday, December 7, at 5 p.m. ET and ABC will exclusively broadcast the Championship Game on Saturday, December 9, at 8:30 p.m.
Source
ESPN
