Meredith Corporation has launched “Meredith Data Studio”, a suite of advertising solutions leveraging the company’s vast, proprietary, first-party data and predictive insights capabilities to help inform its partners’ marketing, product and business strategies.
The offerings feature full-service data solutions, predictive analytics, paid consulting and self-service tools, all powered by Meredith’s 360 platform, an end-to-end audience insights and activation platform designed for managed or self-service access, as well as predictive capabilities to analyse billions of intent signals and engagements to trends and purchase intent in order to deliver precisely targeted audience and contextual advertising.
“As a brand-led organisation that reaches nearly 95% of American women, Meredith possesses rich, exclusive data with massive scale in content-rich environments. Using those assets, we’ve built an exclusive, in-depth 12,000+-term taxonomy, a proprietary identity graph and over 12 billion intent signals to achieve an unmatched, comprehensive and timely understanding of women and their purchase intent – the holy grail for our partners,” explains Alysia Borsa, Chief Business & Data Officer, who oversees Meredith Data Studio.
Meredith Data Studio fuels the identification and activation of new audiences, products and channel opportunities for partners.
While Meredith has provided unique data-driven solutions to clients for many years, the following are new offerings within the Meredith Data Studio storefront:
• Meredith 360 Platform: This proprietary end-to-end audience insights and activation platform, available as managed or self-service (coming soon), empowers partners to access 800+ first-party data segments, create custom segments or onboard their own data to gain a richer understanding of their audiences. A new interface enables partners to identify trends, understand audiences and directly activate highly customised audience segments with speed, efficiency and precision.
• Predictive Trend Reports and Industry Insights Events: With more than 60 reports produced this year, Predictive Trend Reports, powered by machine learning based on first-party behaviour, are available across 12 verticals and will be scaled. Predictive Trend Reports help partners learn about emerging trends and shifting consumer behaviours to help drive future growth. Having hosted client-specific events for many years, Meredith has begun launching larger-scaled Industry Insights Events, such as the Gen Z Summit held in May. Like the Gen Z Summit, Industry Insights Events will bring together in-house business intelligence, editorial expertise and industry leaders to share Predictive Trend Reports and insights on key vertical subject matter. The next summit, focused on Holiday Insights, will take place this fall.
• Direct Consulting Engagements: With enormous demand for consultative services, a solution Meredith has provided for a small number of clients for nearly five years, Meredith is joining forces with Slalom, a modern consulting firm focused on strategy, technology and business transformation, to help scale its consulting services. This partnership will enable Meredith to help its partners solve their largest business, brand, audience and product challenges in tailored stand-alone engagements for a greater number of partners.