Media
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Stingray has announced that it has concluded a long-term deal to provide custom music programming and in-store messaging for over one thousand leading grocery and pharmacy METRO Inc establishments.

Retailers under the agreement include Metro and Metro Plus in Quebec, Metro in Ontario, Super C, Food Basics, Adonis, Les 5 Saisons, Brunet, and Jean Coutu.

Stingray’s strong partnership as the digital signage provider for Brunet and Jean Coutu for over the last ten years has set the foundation for continuing to strengthen the brands’ customer experience with cutting-edge audio solutions. The offering includes regularly updated customised, and day-parted, music programming with over 30 million titles as well as the production of in-store messaging for each brand.

“It has long been our position that in-store media should be an integral part of every organisation’s branding and customer experience strategy,” said Eric Boyko, CEO and co-founder of Stingray. “We are thrilled to empower each brand with the ability to provide their customers with customised music and in-store messaging that entertain as well as inform.”

“We have built a solid relationship with Stingray over the years and are excited to continue working together to enhance the customer experience,” confirmed Alain Tadros, Vice President, Marketing of Metro Inc. “This agreement will improve merchants’ abilities to control and customise the audio offering, which is key to creating commercial environments that align with the brand images.”

The media solution will be deployed across establishments in Ontario, Quebec, and New Brunswick before the end of the year.