NBC Universal and Sky have launched new advertising and partnership opportunities across both leading media companies, from Sky’s global IP to international news, available for purchase through NBC Universal’s One Platform.
The leaders of this new global division will be announced in the coming weeks, and will report into NBC Universal Chairman Linda Yaccarino as well as partner closely with Sky Chief Business Officer Patrick Béhar.
NBC Universal’s One Platform Goes Global with Sky
The latest chapter in NBC Universal and Sky’s partnership sees the companies create a new advertising solution, giving marketers access to the full breadth of premium content and advanced advertising capabilities that each bring to market, providing advertisers scaled content, technology, and partnership opportunities.
Now, global brands and international marketers can connect with audiences across the largest portfolio of premium content in the U.S. and access Europe’s leading media and entertainment company across all screens in a holistic partnership construct.
Opportunities via NBC Universal’s One Platform include:
Unparalleled Content, Global IP & Influential Talent: Advertisers have a direct line into Comcast, NBC Universal and Sky’s industry-leading $24 billion investment in premium content, with access to global IP from SNL to Game of Thrones, as well international news efforts.
Global Scale, Multi-platform TV Distribution: Together, NBC Universal and Sky reach an audience that spans more than half a billion viewers every month in more than 160 countries, giving marketers global scale through world-class TV content on every screen, live and on demand.
Data & Strategic Targeting: AdSmart enables marketers to target the right consumers for their brand and business objectives across screens and across markets in the US and abroad.
Industry-Leading Measurement: The NBC Universal + Sky joint measurement offerings provide brands outcome-based measurement as well as complete transparency into the cross-platform delivery of their buys through CFlight, the next-generation measurement system.
Worldwide Creative Solutions: Advertisers can tap into NBC Universal and Sky’s unmatched creative teams and production resources, including the unique Catalyst agency, to create original branded content, adapt and localise existing creative, and partner with the best talent in the business both in front of and behind the camera.
Cultural Trends & Insights: A new global intelligence lab leverages both companies’ relationship with audiences around the world, providing marketers with access to new insights and cultural trends.