UKTV Ventures Backs Swiss Watch Company in Airtime for Equity Swap


Broadcaster UKTV has announced that it has invested in online start-up TIME-TO-FIND, using its multi-million pound investment fund, UKTV Ventures.

The partnership comprises an “airtime-for-equity” agreement which will see TIME-TO-FIND launch its first ever TV advertising campaign on UKTV’s seven channels – Alibi, Dave, Drama, Eden, Gold, W, and Yesterday.

This will provide TIME-TO-FIND with access to an audience of over 30 million viewers a month for a period of 12 months. In return, UKTV will gain an equity stake in the business.

TIME-TO-FIND’s mission is simple: It wants to help consumers by ‘speed dating’ them with authorised retailers who have the watch they want in stock. The business launched its service online in 2019 and is founded by key executives from the management team behind the award-winning watch brand, Rotary Watches. The deal was brokered by Director of UKTV Ventures, Sheena Amin and TIME-TO-FIND’s CEO Tony Quinn, who was assisted by boutique advisory firm LAZARUS CONSULTING.

In addition to securing investment from UKTV, TIME-TO-FIND has announced several other key developments including:

• A strategic investment round (undisclosed sum) from a syndicate of existing shareholders.
• The launch of an equity crowdfunding campaign on Seedrs.
• Confirmation that Lazarus Consulting, the boutique advisory firm, will continue to advise and handle future funding rounds to support the company’s continued growth.