LocaliQ, the Digital Marketing Solutions (DMS) business of Gannett Co., Inc. (NYSE: GCI), today launched a new website that incorporates a refreshed brand identity and positioning to showcase the commitment to helping customers transform their businesses through the power of digital marketing. The positioning is reflected on the new localiq.com, unifying the LocaliQ brand promise and highlighting the digital solutions that help businesses seize their full potential.
LocaliQ’s advanced digital platform uses proprietary marketing technology, data, and expertise to equip any business to prosper within local markets by optimizing the impact of their efforts at every stage of the marketing funnel and deliver more relevant messages to consumers. The updated positioning and identify on the new website further evolve the brand strategy by:
- Creating clarity of offering: Positioning LocaliQ as a growth platform to showcase core technologies, like proprietary, first-to-market Cross-Media Optimization (XMO) to set the brand apart from competitors
- Establishing a clear digital expression: New visual identity and logo puts accessible growth and innovation at the forefront of the LocaliQ brand
- Showcasing the platform: Highlighting a more robust explanation of LocaliQ’s product set, key features and benefits
“As the digital marketing landscape is constantly changing, businesses need expertise that will evolve and help them along the way,” said Kris Barton, President of Digital Marketing Solutions at Gannett. “We are putting our solutions front and center to show that we are here to work with businesses of all sizes to drive growth during every phase of their business journey while showcasing the success stories of existing valued customers.”
As part of the brand refresh LocaliQ sought to align internal and external resources under a single brand identity. LocaliQ, ReachLocal and ThriveHive social media handles will be consolidated under one social presence through merging or transition of pages. WordStream by LocaliQ , a digital marketing thought leader will continue to be an essential element in the LocaliQ lead engine with its own social presence.
LocaliQ continues to invest in top-of-funnel storytelling to build further brand awareness. In September 2022, the “Seize your potential” brand advertising campaign launched, featuring customer testimonials from four business customers spanning the healthcare, home improvement, tourism and entertainment industries. The businesses featured in the campaign — Capital ENT & Sinus Center (Austin, TX), Lion Country Safari (Palm Beach, FL), Nashville Children’s Theatre (Nashville, TN) and ROCK’N-IT Masonry (Salt Lake City, UT) have all seen considerable growth since using the LocaliQ platform, including an increase in leads and new clients, driving increased revenue growth.
Future updates to the new localiq.com will include a broader illustration of LocaliQ customers, providing a fuller explanation of the industries and sub-industries that LocaliQ is best positioned to serve with real-world testimonials.
To learn more about LocaliQ and the new Localiq.com, visit https://localiq.com/blog/introducing-the-new-localiq/.
