The Washington Post’s Newsprint team spoke with Journalism.co.uk about this year’s Newsprint, new features and the engagement level The Post has seen so far.
From the story:
The Washington Post has released a social-first, 2023 wrap-up for its subscribers, similar to the popular Spotify Unwrapped. Newsprint returns for the second year, a way for paid subscribers to get personal insights into their reading habits and recommendations.Subscribers are also now gifted a video with a special “thank you” message from their most-read journalist, of which 100 journalists recorded videos for the feature. Spotify also does this for its user’s favourite musicians and artists.“We had incredible engagement and feedback from our subscribers last year for our first Newsprint, especially on their reading habits and recommendations,” says Jessica Gilbert, head of product, The Washington Post, in an email to Journalism.co.uk.
