“Kudlow” and “Varney & Co.” Remain Most-Watched Business Programs in Total Viewers
FBN Leads CNBC with Total Day Viewers for First Quarter Since 2022
NEW YORK – July 2, 2024 – FOX Business Network (FBN) closed out the second quarter of 2024 as the number one network in business day and total day viewers, according to Nielsen Media Research. The network also delivered the top two programs for the ninth consecutive quarter and posted year-over-year growth amongst most dayparts in June.
FBN held its place as the go-to destination for breaking business news as markets reacted to the ongoing election cycle. During the paramount business day hours, (9:30 AM-5 PM/ET), the network outpaced CNBC with a 5% advantage in viewers (FBN 187,000 P2+ vs. CNBC 178,000 P2+). Additionally, FBN garnered 11% year-over-year growth with business day hours during the month of June. Meanwhile, the network’s total day hours (6 AM-6 AM/ET) pulled in 124,000 total viewers, leading CNBC.
FBN’s market-open and close programming once again led the industry in business day viewers. For the 10th consecutive quarter, Kudlow (weekdays, 4 PM/ET), hosted by Larry Kudlow, delivered the highest-rated business news program on television, netting 282,000 total viewers, a 66% advantage over CNBC’s Closing Bell. Stuart Varney’s three-hour market open program, Varney & Co. (weekdays 9 AM–12 PM/ET), drew in 231,000 total viewers, placing second in all business programs in cable and leading CNBC’s Squawk on the Street/Money Movers by 29%. During the critical pre-market hours, Maria Bartiromo’s Mornings with Maria (weekdays, 6-9 AM/ET) nabbed its fifth consecutive quarterly win averaging 108,000 viewers across its three hours. The program outpaced CNBC’s Squawk Box by 17%. CAVUTO: Coast to Coast (weekdays, 12 PM/ET) saw 143,000 viewers, The Big Money Show (weekdays, 1 PM/ET) garnered 124,000 viewers, Making Money with Charles Payne (weekdays, 2 PM/ET) nabbed 138,000 viewers and The Claman Countdown (weekdays, 3 PM/ET) notched 144,000 viewers.
During post-market coverage, FBN’s The Evening Edit with Elizabeth McDonald (weekdays, 5 PM/ET) amassed 160,000 viewers, an 11% advantage over CNBC’s Fast Money. Following, The Bottom Line (weekdays, 6 PM/ET) also delivered an 11% advantage over the competition with 133,000 viewers, compared to CNBC’s 120,000. Bartiromo’s Friday primetime program Maria Bartiromo’s Wall Street (Fridays, 7-7:30 PM/ET) totaled 71,000 viewers while Barron’s Roundtable (Fridays, 7:30-8 PM/ET) posted 47,000.
Airing every Thursday and Friday from 8-11 PM/ET, COPS continued its success during the quarter, earning 28% and 9% advantages compared to CNBC amongst the younger 25-54 demo and the 35-64 demo respectively.
FBN ended the second quarter of the year delivering 3 of the top 10 cable news programs with affluent audiences among the 25-54 demo. CAVUTO: Coast to Coast, Varney & Co. and Maria Bartiromo’s Wall Street each nabbed median incomes greater than 143,300, while Mornings with Maria, The Claman Countdown and The Big Money Show rounded out the top 20 with average median incomes greater than $131,600.
***Below is the data according to Nielsen Media Research
Q2 ’24 Total Day (M-F, Total Day based on each network’s Nielsen defined Programming Day):
FBN: 124,000 P2+ and 12,000 A25-54
CNBC: 119,000 P2+ and 27,000 A25-54
Q2 ’24 Business Day (M-F 9:30 AM-5 PM/ET):
FBN: 187,000 P2+ and 10,000 A25-54
CNBC: 178,000 P2+ and 38,000 A25-54
Q2 ’24 Market Hours (M-F 9 AM-4 PM/ET):
FBN: 176,000 P2+ and 10,000 A25-54
CNBC: 178,000 P2+ and 38,000 A25-54
**Program Specials Excluded**
Sourcing: Nielsen, Live + SD 2Q’24 (04/01/2024 – 07/02/2024). Business Day (M-F 9:30am-5pm), Market Hours (M-F 9am-4pm), M-F Total Day (Based on each network’s Nielsen defined programming day). Business News Ranker M-F 5am-8pm Business Programs (Excludes Specials & Repeats). FBN Top Two Business Programs for 9 Consecutive Quarters (2Q’22-2Q’24). 2Q’24 Cable News Program Ranker M-F Total Day 6a-6a (4/01/2024 – 6/28/2024) – A25-54 Median Income, 12+ Telecasts Excludes Specials & Repeats
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and currently ranks among the top business channels on television. The network is available in nearly 80 million homes in all markets across the United States. Owned by FOX Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
