Emma Grede returns with Joe Wicks & Trinny Woodall for new series of Dragons’ Den

June 26, 2024 – Brace yourselves, entrepreneurs! Fitness guru Joe Wicks and beauty mogul Trinny Woodall join Series 22 of Dragons’ Den as Guest Dragons, with Emma Grede returning after her successful stint last series.

Joe Wicks MBE, better known as The Body Coach, is a pioneer of the health and wellness industry. Owing to the huge success of his online HIIT workouts, recipes, best-selling books, 90 Day Plan and award-winning fitness app, he has gained global recognition and acclaim. Joe’s career began when he launched a successful bootcamp and personal training business, attracting clients by handing out flyers on the street. Inspired by the sense of fulfilment he felt from helping his clients reach their fitness goals, he took to social media to share 15-second videos of meals which took 15-minutes to make. This series quickly attracted a large following and inspired Joe’s first book – Lean in 15. Since publishing his first in 2015, he has gone on to sell more than 4 million books. Joe became an internet sensation during the pandemic, when he became ‘PE teacher to the nation’ and performed daily, live-streamed family workouts which awarded him an MBE for services to fitness and charity. He has raised millions for charities through initiatives such as his 24 Hour Workout Challenge for Children in Need.

Joe says: “I can’t wait to step into the Den as a Guest Dragon and meet all the brilliant and passionate entrepreneurs. My own journey has shown me that with the right mindset and a lot of hard work, anything is possible. I’m really looking forward to sharing my experiences and hopefully helping some amazing businesses reach their full potential.”

Trinny Woodall is the founder and CEO of global, digital-first beauty brand, Trinny London. Her career began as a fashion columnist for The Daily Telegraph and television makeover artist on popular BBC series What Not to Wear, captivating audiences with her dynamic presence, creative flair and keen eye for potential. Since founding Trinny London in 2017, she has successfully scaled the business into a global brand, selling a wide range of products across skincare, makeup, and hybrids, with retail stores in the UK, Ireland, US, and Australia. Bringing her own authenticity and 20+ years of experience working with women all over the world to every realm of the business, Trinny delivers on the Trinny London mission to ignite joy in every customer by helping them to fearlessly feel their best self. She will no doubt bring valuable insights and inspiring strategic advice to the Den.

Trinny says: “Building and growing my beauty brand has been one of the great experiences of my life. I’m delighted to join the next series of Dragons’ Den as a Guest Dragon, and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table. I’m looking forward to sharing insights from my own entrepreneurial journey, and hope I can play a part in helping these businesses achieve their goals.”

Emma Grede is a British businesswoman, serial entrepreneur, and philanthropist. She has been named as one of America’s Richest Self-Made Women (2022-2024) and America’s Richest Self-Made Women Under 40 (2022) by Forbes. Emma is the Co-Founder & CEO of Good American, Founding Partner of SKIMS and Chairwoman of The Fifteen Percent Pledge. In October 2016, she launched Good American alongside Khloé Kardashian. Good American has achieved $200 million in global sales and is now an iconic B-Corp certified brand, sold globally and largely credited with propelling the narrative for inclusivity throughout the fashion industry. Emma is a reoccurring Guest Shark on ABC’s hit series, “Shark Tank,” and is the show’s first female judge of colour. She also co-hosts “Side Hustlers” alongside Ashley Graham, where they help female entrepreneurs turn their side hustles into full-time careers. Emma serves as Chairwoman of The Fifteen Percent Pledge, a non-profit organisation that encourages retailers to dedicate at least 15 percent of their shelf-space to Black-owned businesses, and as a board member of Baby2Baby.

Emma says: “I’m so happy to be back in the Den. This show is all about opening up the world of business and providing a platform for emerging entrepreneurs who might not otherwise have the opportunity. I’ve thoroughly enjoyed getting to know and support the people and businesses I discovered last time around, and I can’t wait to do it all again!”

Samantha Davies, Executive Producer, says: “We were thrilled by the positive response to our first-ever Guest Dragons last series. Adding a sixth Dragon to our much-loved lineup creates a unique dynamic and brings fantastic energy to the show. Fitness phenomenon Joe Wicks and beauty mogul Trinny Woodall will bring fresh fire to the pitches, while international fashion tycoon Emma Grede returns after successfully putting entrepreneurs through their paces last series.”

Kalpna Patel-Knight, Head of Entertainment at the BBC, says: “Joining our phenomenal Dragons for Series 22 are business titans Joe, Trinny and Emma. They are three extraordinary entrepreneurs whose expertise and passion will ignite excitement and inspire the next generation of business leaders. I can’t wait to see what they bring to the Den.”

Dragons’ Den had more than 58 million hours viewed across the last series. The programme remains a top 10 title across BBC Entertainment in the last 12 months, with a growing audience showing viewing figures up on series 20.

Dragons’ Den will return to BBC One and BBC iPlayer in 2025.

Dragons’ Den is commissioned for BBC One and iPlayer by Kalpna Patel-Knight, Head of Entertainment Commissioning at the BBC. The programme is produced by BBC Studios Factual Entertainment based in Glasgow, led by Creative Director Adeline Ramage Rooney. The Executive Producer is Samantha Davies and the Series Producer is Natalie Richardson. The Commissioning editor for BBC Entertainment is Sarah Clay.

Dragons’ Den will return to BBC One and BBC iPlayer in 2025.