Digital & Online

Record-breaking Black Friday and Cyber Monday for Amazon Globally


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Amazon customers worldwide ordered more than 18 Million toys and more than 13 Million fashion items on Black Friday and Cyber Monday combined.

Amazon today announced that Cyber Monday was once again the single biggest shopping day in the company’s history with more products ordered worldwide than any other day.

Additionally, the Turkey 5, those five popular shopping days starting with Thanksgiving and continuing through Cyber Monday, broke records as customers in the U.S. purchased millions more products over the five day period vs. the same period last year.
In fact, Amazon customers worldwide ordered more than 18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday, combined.

“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” stated Jeff Wilke, CEO Worldwide Consumer. “With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value—sure to deliver smiles all season long.”

Sales by small and medium-sized businesses worldwide grew more than 20 percent on Black Friday year-over-year. Throughout the Turkey 5, Amazon.com customers ordered more than 180 million items.

Prime members got into the Christmas spirit over the holiday weekend—Christmas lights were a bestseller on Prime Now. The best-selling products at Amazon 4-star and Amazon Books over the Turkey 5 weekend included the all-new Echo Dot, Becoming by Michelle Obama, the Amazon Smart Plug, and the L.O.L. Surprise Series toys.

The best-selling products at Amazon Pop-Up device kiosks over the Turkey 5 weekend included the all-new Echo Dot and the Amazon Smart Plug. Customers ordered more than four million toys and electronics on the mobile app on Black Friday.

The best-selling products across Amazon.com on Cyber Monday included the all-new Echo Dot, AncestryDNA: Genetic Testing Ethnicity, Bose QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple devices, Becoming by Michelle Obama, Jenga, and Instant Pot DUO60 – 6 Quart.

Shoppers on Amazon purchased a record number of Amazon devices globally this holiday weekend, with millions of devices sold worldwide.