Digital & Online

CNN Continues to Lead the Way in Online News


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CNN Digital remained the leader in digital news in May 2018, reaching an audience larger than any competitor across measurements including multiplatform visitors, mobile visitors, video starts, millennial reach and social.

May 2018 also marked the 24th month – or two straight years – of being top in multiplatform unique visitors, video and social.

Multi-Platform Visitors

CNN Digital had a wider reach than any other news source again in May 2018 with 126 million unique visitors domestically. Outranking its closest competitor, The New York Times, by 33 million unique visitors across platforms, this marked two years at #1 in the category for CNN.

CNN – 126 Million Unique Visitors
The New York Times Brand – 93 million unique visitors
FoxNews.com – 86 million unique visitors
WashingtonPost.com – 84 million unique visitors
CBSNews.com – 67 million unique visitors
USAToday.com – 61 million unique visitors



Source: comScore Multi-Platform Media Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.

CNN Digital remained the undisputed leader in digital news in May 2018, reaching an audience larger than any competitor across measurements including multiplatform visitors, mobile visitors, video starts, millennial reach and social. May 2018 also marked the 24th month – or two straight years – of being #1 in multiplatform unique visitors, video and social.

Multi-Platform Visitors

CNN Digital had a wider reach than any other news source again in May 2018 with 126 million unique visitors domestically. Outranking its closest competitor, The New York Times, by 33 million unique visitors across platforms, this marked two years at #1 in the category for CNN.

CNN – 126 Million Unique Visitors
The New York Times Brand – 93 million unique visitors
FoxNews.com – 86 million unique visitors
WashingtonPost.com – 84 million unique visitors
CBSNews.com – 67 million unique visitors
USAToday.com – 61 million unique visitors

Source: comScore Multi-Platform Media Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.

Video Starts

CNN topped all competitors in digital video starts in May, for the 36th straight month, with 332 million desktop video starts – more than 185 million than second place Daily Mail.

CNN – 332 Million Desktop Video Starts
Dailymail.co.uk – 147 million starts
MSN News – 133 million starts
FoxNews.com – 120 million starts
Yahoo News – 86 million starts
CBSNews.com – 49 million starts

Source: comScore Multiplatform Video Media Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category. **Numbers above reflect desktop video starts. Multiplatform (desktop + mobile) video starts will be released by ComScore at a later date.

Mobile Uniques

CNN’s mobile reach surpassed every other news provider in May with 101 million mobile unique visitors – 27 million more mobile users than second-place New York Times and 34 million more than third-place Washington Post.

CNN – 101 Million Mobile Unique Visitors
The New York Times Brand – 74 million unique visitors
WashingtonPost.com – 67 million unique visitors
FoxNews.com – 65 million unique visitors
CBSNews.com – 52 million unique visitors
BuzzFeed.com – 50 million unique visitors

Source: comScore Mobile Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category.

Millenials

CNN continued its 2018 streak in May as the top news outlet in millennial users. CNN outpaced all competitors with 35 million multiplatform visitors between the ages of 18-34.

CNN – 35 Million Millennial Unique Multiplatform Visitors
BuzzFeed – 29 million millennial unique visitors
HuffPost – 22 million millennial unique visitors
WashingtonPost.com – 21 million millennial unique visitors
USAToday.com – 16 million millennial unique visitors
FoxNews.com– 15 millennial unique visitors

Source: comScore Multiplatform Media Metrix, May 2018. Based on CNN Brand entity compared to a custom list of single brand competitors in the News/Information Category; Persons: 18-34.

Digital Politics

The CNN Politics team has topped all competitors in breaking news and analysis for more than three years, dating back to March of 2015. With 41 million multiplatform unique visitors in May – a 38% growth vs. the prior year – 34 million mobile unique visitors, 228 mm multiplatform views and 67 mm desktop video starts, they extended their streak for yet another month.

CNN Politics – 41 Million Multiplatform Unique Visitors
Politico.com – 32 million unique visitors
TheHill.com – 26 million unique visitors
Fox News Politics – 14 million unique visitors
HuffPost Politics – 12 million unique visitors
MSNBC TV – 11 million unique visitors

Source: comScore Multi-Platform Media Metrix, May 2018; Based on News/Information – Politics Category. CNN Politics has been #1 in the competitive rank in video and multiplatform views since March of 2015.

Social Media

CNN has ranked as the number one social news outlet in the US for more than four years, with more fans and followers than any other competitor.

> Top news brand on Facebook with 47.4 million Facebook fans across CNN’s main accounts
> most followed news brand on Twitter with 95.4 million followers across CNN’s main accounts
> @CNNBRK alone had over 13m more Twitter followers than the leading competitive flagship account (The New York Times – 42.0m followers)
> most followed US news brand on Instagram with 4.7 million followers