Totalling 4 billion total multi-platform minutes, FOX News Digital Network delivered a 9 percent increase from February 2019 and topped the news competitive set.
The platform also saw nearly 110 million multi-platform unique visitors (a 6 percent increase from February 2019, its second best month in the category). In multi-platform views, FOX News Digital earned 1.7 billion, a 16 percent increase from February 2019.
Over one-third of the unique devices that visited FOXNews.com between February 1, 2020 and March 16, 2020 read an article about the coronavirus, according to Adobe Analytics. Informative pieces such as, “Coronavirus in the US: State-by-state Breakdown” continue to generate further engagement as this pandemic develops.
For the 66th consecutive month, FOX News remained the number one most engaged news brand on social media (Facebook, Twitter, Instagram) among the news competitive set, driving 59.7 million total interactions, according to Socialbakers. February was a record month for FOX News Instagram interactions reaching over 20.9 million interactions.
FOX News was also number one in YouTube video views among news competitors for the month, amounting over 274 million video views.
FOX Business Network was number one in the business news competitive set in year-over-year growth in multi-platform unique visitors (+67%), securing its second highest month of multi-platform unique visitors with 20.5 million.
Following this same trend in year-over-year growth (+129%) in multi-platform total minutes, the platform drove 167 million total minutes. In multi-platform total views, FOXBusiness.com secured 91 million views, up 60 percent from the prior year and delivering its second highest month in the category.