Digital & Online

CNN Digital Sees Strong February Performance

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CNN saw continued high traffic in February 2020, following a record high month in January, and a trend continuing with 7 out of the top 10 days in CNN history occurring in 2020, according to Adobe Analytics.

CNN has outpaced all competitors digitally for nearly 4 years for U.S. unique visitors, nearly 5 years for video and 10 months for global unique visitors.

Comscore’s monthly competitive report showed continued high traffic numbers for CNN, ranking again as the top digital news outlet in February 2020 in the key categories of multiplatform unique visitors (142 million), mobile unique visitors (121 million), millennial unique visitors (39 million), and political unique visitors (61 million), while also ranking top in multiplatform video starts at 673 million in January 2020 (Jan. data is most currentmultiplatform video data available).

Globally, CNN Digital also held its top position in world news in January with 203 million multiplatform visitors(January data is the most current global data available in Comscore. Internal Adobe Analytics data also shows strong global traffic in February 2020).

Global Online News

CNN saw a larger global audience than any other news platform in the world in January 2020, with record-high 203 million unique multiplatform visitors (data most current available), 19 million more than second place BBC and 50 million more than third place New York Times Brand. – 203 Million Multiplatform Unique Visitors
• BBC – 185 million unique visitors
• The New York Times Brand – 153.0 million unique visitors
• – 152.6 million unique visitors
• Yahoo News – 127 million unique visitors
• – 122 million unique visitors

Source: Comscore MMX® Multi-Platform, Custom-Defined List, Total Digital Audience, January 2020, Worldwide Rollup. Based on entity compared to a custom list of single brand, English-language, global competitors in the News/Information Category, including The United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam. CNN Brand entity used prior to October 2018. (January data is the most current available).

Mobile Unique Users

CNN’s mobile audience topped 100 million unique visitors for the 14 month in a row in February 2020 with 121 million mobile unique visitors – 25 million more mobile unique visitors than second-place New York Times Brand and 31 million more than third-place

• – 121 Million Mobile Unique Visitors
• The New York Times Brand – 96 million unique visitors
• – 91 million unique visitors
• – 84 million unique visitors
• – 78 million unique visitors
• – 70 million unique visitors

Source: Comscore Mobile Metrix®, Custom-Defined List, Total Mobile Persons 13+, February 2020, U.S. Based on entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.