Bloomberg Launches Twitter Feed for Traders

Dow Jones News Services Launch on Bloomberg Terminal

Bloomberg has expanded its relationship with Twitter, launching a real-time feed of curated Twitter data, so that enterprise clients can incorporate the most financially relevant content into their trading algorithms.

Built on the back of Bloomberg’s robust Natural Language Processing techniques and available through the company’s Event-Driven Feeds (EDF) product, the data allows financial firms to extract value by making sense of the over 500 million Tweets per day.

The use of Twitter for disclosing material company news has increased since 2013, when the Securities and Exchange Commission (SEC) provided guidance on doing so. Twitter also continues to be the service of choice for influential financial professionals to broadcast market-moving views. Yet, the financial industry struggles with the sheer volume of Twitter content, which can create a lag in market reaction and introduce unnecessary risks when making trading decisions.

“Our customers tell us that Twitter data is a vital part of their information-driven trading strategies, helping them uncover early trends and changes in sentiment,” said Tony McManus, Bloomberg Enterprise Data CIO. “Our Twitter EDF feed will help quantitative traders to capitalize on Twitter’s influence on the markets through constantly evolving curation methodologies. These include proprietary NLP modeling, coupled with Bloomberg’s reputation for data quality and the expertise of a world-class news organization.”

Bloomberg’s social media offering has continued to grow since the company became the first financial information platform to integrate Tweets in April 2013. In addition to advanced curation technologies, Bloomberg’s Twitter EDF ensures clients can cut through the noise with the assignment of relevant topic tags, company extraction and mapping, people extraction, company level sentiment and journalistic oversight of handle verification. Built on the back of innovative NLP techniques, raw Tweets along with derived and assigned metadata will be available via the Bloomberg EDF delivery technologies.

“We’re excited to expand our partnership with Bloomberg to deliver even more value from Twitter data for investment professionals,” said Bruce Falck, Twitter’s Revenue Product Lead. “People come to Twitter for breaking news, and this new, real-time Twitter data feed gives finance professionals an increased ability to find meaningful and relevant news with the speed, quality, and accuracy they expect from Bloomberg.”

Bloomberg’s Event-Driven Feeds products are highly structured and designed to deliver real-time, machine-readable data, including breaking headlines, exclusive global coverage, structured financial data, news analytics and global economic indicators for black box applications. Event- Driven Feeds are part of Bloomberg’s Enterprise Data business, which produces high-quality pricing, reference and regulatory data sets, real-time market, event and news data, liquidity analytics along with data management and distribution technologies.