Digital & Online

7News Record Online Audiences Continue into July


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Through July, 10.3 million Australians turned to 7NEWS.com.au for comprehensive and up-to-the-minute coverage on the ongoing COVID-19 crisis – an increase of 14 per cent month-on-month.

In just 15 months of operation, 7NEWS.com.au has become the fastest growing website in Australia – cementing its position in the top five most-visited commercial news websites and the preferred source of news for the key under 35s demographic.

Number 1 in total people under 35, males under 30 and females under 25, according to the latest monthly Nielsen Digital Content Ratings (DCR) for July.

As well as providing fast and factual breaking news coverage, 7NEWS.com.au is also now the Number 1 online destination in Australia for lifestyle, technology and travel. While ‘The Latest from 7NEWS on Facebook Watch’ has surpassed 380 million views since its launch in August, 2019.

Commenting, Executive Producer 7NEWS.com.au, Phil Goyen, said: “It’s such a tough time for so many people right now. We have one focus – to help as many Australians as possible by providing real time information. We greatly appreciate every single person who connected with us across July and will remain right beside them throughout the pandemic and beyond.

“Lifestyle content is an important part of our brand DNA. Now more than ever people are looking for ways to simplify their lives, we’re listening to our audience and delivering that every day.

“This month we also launched ‘Social Soothing’ in response to user feedback to break up all the tough news and unrelenting numbers in social media feeds. The short clips, found on 7NEWS Australia Facebook and Instagram feature relaxing images to give our audience a moment of calm.”

Source: Nielsen Digital Content Ratings, Monthly Tagged, July 2020, People 2+, Digital (C/M), Text, Unique Audience, ‘News & Current Affairs’ category