Digital & Online

CNN Digital Posts Best Q3 in its History


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CNN Digital saw record high engagement from around the world, reaching more unique users than any other digital news platform during September 2020.

This followed a historic summer with record high engagement, making Q3 2020 the largest Q3 in history for CNN Digital, and second highest quarter on record behind only Q2 2020.

According to Comscore, 152 million U.S. unique visitors came to CNN’s digital properties in September 2020. It is the 7th largest month for U.S. unique visitors in CNN history behind only March – August 2020.

Globally, August 2020 registered 227 million unique visitors to CNN Digital properties – an increase of nearly 58 million users from one year ago, according to Comscore (August 2020 data is the most current available for global traffic).

CNN Digital has seen an average global audience of more than 220 million unique in 2020 to date.

CNN retained its position as the top digital news destination, a ranking it’s held for more than 4 consecutive years for U.S. unique visitors, and for more than one year for global unique visitors, by holding the top position in September 2020 in the key categories of global news, U.S. unique visitors, mobile unique users, video unique users, and millennial unique users (August 2020 data is the most current available for both global traffic and video viewer rankings).

International Ratings

CNN reached more global users than any other news platform in the world in August 2020, with 227 million unique multiplatform visitors – more than 40 million unique visitors than the nearest competitor, the BBC (August 2020 data is the most current available).

  1. CNN.com – 227 Million unique visitors
  2. BBC – 186 million unique visitors
  3. Yahoo News – 156 million unique visitors
  4. DailyMail.co.uk – 151 million unique visitors
  5. The New York Times Brand – 139 million unique visitors

Source: Comscore MMX® Multi-Platform, Custom-Defined List, Total Digital Audience, August 2020, Worldwide Rollup. Based on CNN.com entity compared to a custom list of single brand, English-language, global competitors in the News/Information Category, including The United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam. CNN Brand entity used prior to October 2018. (August 2020 data is the most current available).

US Ratings

CNN saw 152 million unique multiplatform visitors domestically in September, the 7th biggest month in CNN history behind March – August 2020.

  1. CNN.com – 152 Million Multiplatform unique visitors
  2. FoxNews.com – 105 million unique visitors
  3. WashingtonPost.com – 101 million unique visitors
  4. The New York Times Brand – 100 million unique visitors
  5. USAToday.com – 87 million unique visitors

Source: Comscore Media Metrix® Multi-Platform, Custom-Defined List, Total Digital Audience – Desktop Persons 2+ and Total Mobile Persons 13+, September 2020, U.S. Based on CNN.com entity compared to a custom list of single brand competitors that are also in the News/Information Category. CNN Brand entity used prior to October 2018.