Digital & Online
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Bauer Media has announced that they are set to add a new original podcast from Frank Skinner, produced by Avalon, to their growing podcast portfolio.

Launching on April 20th, ‘Frank Skinner’s Poetry Podcast’ follows the huge success of The Frank Skinner Show on Absolute Radio and will bring the comic’s wry observations and relatable wit as he explores his favourite poetic pieces. Reading extracts and analysing works, Frank will share and dissect the best verses of familiar and lesser-known poets in weekly segments.

Speaking about the podcast Frank Skinner said; “I plan to talk about poems the way I talk about football. I’m passionate about both and believe there is a real space for something that brings listeners on board a literary journey stepping stone to stepping stone, never stranded behind.

“I’ll be like that guy who sits at an adjoining table in the bar at Euston Station, leaning across to tell you something amazing before leaving to get his train. It will be direct, urgent, personal, funny and passionate with me holding the listener’s forearm until I’ve said my piece. I will be like the Coleridge’s Ancient Mariner, stopping the passing wedding guest, telling his arresting tale, of albatross slaughter and HR unrest, and then disappearing into the night.”

The announcement follows Bauer Media’s digital audio expansion strategy, which includes releasing over ten more original podcasts this year. According to latest figures from a new Bauer Media research study1, 57% of respondents said they listen to podcasts, with 11% sharing that they have been listening to podcasts more since the coronavirus outbreak.

Digital listening for Bauer Media has continued to rise, with record listening via Smart Speakers on Sunday 5th April and other connected devices continuing to show week-on-week uplift in total listening hours. The company’s most recent podcast launch, Love in the Time of Corona, saw reach increase by +82% in the last week, while Empire Spoiler Specials increased by +41%.

Vicky Foster, Commercial Director, Digital said; “Following the huge success of The Frank Skinner Show we wanted to continue to produce new audio content that highlights our incredible talent and leverages the influence of our brands. Frank Skinner’s Poetry Podcast directly aligns with our audience listening insights, so we believe it will successfully target both Frank and Absolute Radio fans and reach out to new listeners. It, along with our other podcasts in our portfolio, are therefore able to provide intimate, interesting channels for advertisers to speak to their audiences effectively and authentically.”

Jon Thoday, Executive Producer, Avalon added; “We are delighted that Absolute Radio are broadening their relationship with Frank Skinner.”

‘Frank Skinner’s Poetry Podcast’ will be available from April 20th. Listen and download on Planet Radio, Spotify, Apple Podcasts, Google Podcasts and all mainstream podcast providers.