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Postmedia has announced the launch of healthing.ca, a source of verified healthcare information for consumers, caregivers and practitioners.

Healthing.ca is a premier destination to inform, educate and connect readers to the latest healthcare news and issues that matter most to Canadians. Along with stories from Postmedia’s award-winning health writers, healthing.ca brings together information and resources from healthcare institutions, patient groups, industry researchers and clinicians, curated by disease.

Postmedia has also partnered with Ebix, Inc., a leading global provider of consumer health information, to offer Canadians a credible source of interactive healthcare content. Ebix’s A.D.A.M. health content subscribes to the principles of the Health on the Net Foundation, a not-for-profit organisation in official relations with the World Health Organisation (WHO) promoting transparent and reliable health information.

“Healthcare issues touch the lives of every single Canadian, and healthcare topics are some of the best-read material in all our markets,” said Lucinda Chodan, Senior Vice President Content, Postmedia. “We have created a central source of health information connecting patients and caregivers to research and support.”

Healthing.ca covers the latest news, trends, and innovations happening in the Canadian healthcare industry and connects visitors to resources and tools related to health matters that affect us all.

The site includes a searchable conditions database and features in-depth education on diseases and symptoms allowing visitors to easily engage with content that matters most to them. The vision for healthing.ca is to continue adding features and functions of interest to health-concerned Canadians.

“Our goal is to help Canadians navigate the vast amount of health information that is sometimes overwhelming when searching for information on the Internet,” said Yuri Machado, Health Portfolio Lead, healthing.ca. “Working closely with patient associations and advocacy groups, healthing.ca is helping to disseminate important health-related information to Canadians.”

launch partners include global healthcare company Novo Nordisk Canada Inc. and Insulet Canada Corp., makers of the Omnipod Insulin Management system – the only tubeless insulin pump for people that require insulin.

National charitable partners include Obesity Canada and Diabetes Canada. The initiative is being supported by an integrated advertising campaign produced in-house by Postmedia’s marketing team.