Netflix and Telefónica have announced a global partnership to integrate Netflix’s service into Telefónica’s TV and video platforms in Europe and Latin America.
The implementation of the agreement will vary from region to region, however Netflix is expected to launch on Telefonica’s services in Spain by the end of the year. First launches in Latin America are expected shortly afterwards.
“This agreement is a big step forward in Telefónica’s bet on open innovation and collaboration with leading companies around the world”, said José María Álvarez-Pallete, Executive Chairman of Telefónica.
“We want to offer our customers the most compelling video offering possible, whether it’s our own content or third party providers. The partnership with Netflix will significantly enhance our existing multichannel video platforms.”
“Over the next several years, our partnership with Telefónica will benefit millions of consumers who will be able to easily access their favorite Netflix shows, documentaries, stand-ups, kids content and movies across a range of Telefonica platforms”, said Reed Hastings, Netflix co-founder and Chief Executive Officer.
“Making Netflix available on Telefónica’s familiar, easy-to-use TV and video platforms enables consumers to watch all the content they love in one place.”
The global partnership was announced through a video shared on Twitter by José María Álvarez-Pallete and Reed Hastings.