India’s Red FM has selected Triton’s powerful suite of podcast technology to power the delivery and monetization of its podcast content.
Through the partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute and promote their growing portfolio of podcast content to audiences across mobile phones, smart speakers, social networks, and more.
Additionally, Red FM will leverage Triton’s ad server to dynamically insert targeted audio ads into their podcasts, and Triton’s programmatic advertising technology to make their inventory available for purchase to media buyers around the world.
“Triton is playing a leading role in furthering the digital audio and podcast industry in India and around the world through the provision of reliable, feature-rich technology,” said Isteyaq Ahmed, National Head- Digital, Red FM.
“We are confident that Triton’s continuously-innovated technology will provide us with the support we need today and for years to come, as we continue to grow and expand our podcast strategy.”
Aditya Summanwar, Director of Monetization, APAC at Triton Digital, added; “We are pleased to provide Red FM with the tools they need to both grow and monetize their diverse portfolio of podcast content.
“We look forward to supporting Red FM as they remain a meaningful contributor to the growth of the podcast landscape in India.”