Digital & Online
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Amazon’s annual Prime Day event will be held on 21st and 22nd June, kicking off summer with two days of epic deals and the best savings Prime has to offer.

The shopping extravaganza will deliver Prime members over two million deals worldwide across every category, including fashion, home, beauty, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more.

Prime Day kicks off at 00.01am on 21st June and runs through 23.59pm on 22nd June for Prime members in the UK, US, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.

When a Prime member activates AmazonSmile, Amazon’s charity initiative which allows customers to support their favourite charity at no extra cost to the customer or charity each time they shop, in the Amazon App, Amazon will donate 5% of the purchase price of their first qualifying Prime Day purchase to their chosen charity – that’s 10 times the normal donation.

Prime members will be able to support small this Prime Day, with more than a million deals available worldwide from small and medium-sized businesses.

Additionally, customers can get a £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store from 7th – 20th June.

This Prime Day and throughout the rest of 2021, Amazon will spend more than $100 million globally on new promotional activities that encourage customers to shop from small businesses selling on Amazon.

Prime Day provides small businesses with an opportunity to market their products to millions of Prime members around the world who are excited to shop for great deals.

“This Prime Day, we’re offering Prime members millions of deals from great brands which we know our customers love.

“We’re also continuing our support for the small businesses selling on Amazon by running our ‘spend £10 get £10 offer’, which will help thousands of smaller companies in the run up to Prime Day,” said John Boumphrey, Amazon UK Country Manager.

“As a Prime Day first, we’re also delighted to be increasing our donations to charity when customers shop through AmazonSmile, so there is plenty for everyone this year.”