Digital & Online Sports Media

BBC Sport to Produce 24 Hour Coverage of World Cup 2018


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BBC Sport online, will live stream all of the BBC’s World Cup matches to desktops, tablets, mobiles , on connected TVs by pressing red and on BBC iPlayer.

BBC Sport will also offer on-demand video clips, live reporting and analysis on all games.

Audiences can catch-up with all the latest from the tournament at any time by visiting the website or downloading the BBC Sport mobile or tablet app where they can personalise their experience.

In addition, with a collective reach of around 30 million, BBC Sport’s social media channels will distribute some of the best moments as they happen, straight to mobile.




BBC Digital Highlights

  • World Cup Rewind: BBC Sport get viewers into the World Cup spirit by going back ‘live’ (full match video and text coverage) to 1990 when England beat Belgium in the knockout stages thanks to a famous volley; England’s opening game of 1998 against Tunisia – a fixture current England manager Gareth Southgate started in defence; and Germany’s demolition of hosts Brazil in the 2014 final
  • Personalise your World Cup 2018: Tailor your World Cup 2018 digital experience to receive all the latest news results and video highlights from your favourite teams through the My Sport service – available online and via mobile devices. Also, sign up for World Cup video alerts and receive the most important goals direct to your phone
  • World-class live coverage: BBC matches streamed live in HD with additional commentary and camera options; live text coverage with instant in-game video highlights; and audio commentary from Radio 5 live
  • Watch every goal: Video highlights for every game and goals scored at World Cup 2018 available at the final whistle
  • Fan Network: 32 super fans representing the 32 countries taking part in the tournament will give us their unique global take on the World Cup
  • World Cup 2018 Player Rater: The new Player Rater lets you rate all players out of 10. You can share your ratings with friends and see what the rest of the world thinks. Do you agree with the BBC pundits?
  • Team Selector: Fancy yourself as Gareth Southgate? Have a go at picking that all-important England starting XI. Who should play in goal for the Three Lions and what about central defence and attack? Fans can also compare and share their team selections via social media.
  • Lev Yashin and the mystique of Russian football: Delve into the back story of the greatest goalkeeper in football history, Lev Yashin, the player known as the Black Panther. Our in-depth special tells the story of Yashin glorious career and how he is the only keeper to win the prestigious Ballon D’Or accolade. His family explain his love for Russian football and how he led his team to glory at the 1960 European Championship

Social Media

BBC Sport’s social accounts will provide comprehensive coverage of the World Cup, bringing the audience closer to the action, the personalities and the pundits.

Twitter will be the home for in-match updates and breaking news throughout the tournament, with the best video moments from the tournament also available to watch on our accounts. On our YouTube channel, fans will be able to watch video highlights of every World Cup game, while we aim to deliver broadcast clips into approximately 15-20 editions of Snapchat’s daily World Cup Stories.

The new Match of the Day Instagram account – @bbcmotd – sees us delivering World Cup archive and 2018 action direct to our followers. We’ll also produce daily Instagram Stories featuring BBC pundits and presenters alongside the best highlights from the day.

Former England Women’s star and Arsenal Women defender Alex Scott is hosting a series of Instagram stories whilst in Russia, offering audiences the opportunity to engage in the World Cup atmosphere.

On Facebook we’ll continue to deliver a mix of news stories, images and video (including match action) to our followers.