“One of England’s most sought-after acts” – NOTION

“With newfound autonomy… the group has seen a drastic evolution more closely inspired by the sounds that fuel them as creatives” – EUPHORIA

12 APRIL 2024 (TORONTO, ON) – Internationally in-demand British band New Hope Club released their new single “Can’t Lose This Fight” today. The song was written for the “Ring of Fire,” the showdown between boxing’s two greatest heavyweight World Champions Tyson Fury and Oleksandr Usyk. The fight for the title of undisputed world champion in the heavyweight division is scheduled for May 18 in Riyadh, the Saudi Arabian capital.

On getting this once-in-a-lifetime opportunity, New Hope Club said, “If you had told us that three lads from small towns in England would be writing a song for the biggest fight in boxing history, we wouldn’t have believed you. It’s amazing to play a small role in such a major sporting event, especially with our national hero. We hope it hypes you up for the fight and looking forward to seeing what happens come May 18 in Riyadh.”



“Can’t Lose This Fight” is New Hope Club’s first release of 2024 and follows a string of irresistible pop tunes the band has released over the past few years. The British band kicked off 2023 with the introspective “Don’t Go Wasting Time,” which earned a spot on BBC’s Radio 1 Future Pop and followed with the stripped-back ballad “Just Don’t Know It Yet,” and the P1Harmony collab, “Super Chic.” 2022 saw the release of the acoustic “Girl Who Does Both” and disco-tinged “Getting Better” (BBC Radio 1 Best New Pop). The summery 60s rock-inspired “Call Me A Quitter” and “Whatever” followed that summer, delivering the band’s most searing, honest lyrics about relationships to date. The band continued to showcase their sonic evolution with the invigorating guitar-pop anthem “L.U.S.H.” and rock, hype song “Walk It Out” later that year.

Their UK Top 5 charting debut album was released in 2020 and has tallied over 170 million Spotify streams and almost 2 billion streams overall and features their worldwide hit “Know Me Too Well” (featuring Mexican superstar Danna Paola).

Having written and performed together since their teens, sonically inspired by great bands they grew up listening to like The Beatles, The Strokes, and Vampire Weekend, Blake, George and Reece have gone from playing local pub gigs in Manchester to growing a devoted global fanbase, selling out headline shows everywhere from Los Angeles to New York, London to Seoul and Tokyo. They have amassed over 3 billion global streams and over 890 million YouTube views. New Hope Club’s global following is especially strong in Asia. In South Korea, their debut album has been certified 6x Platinum, and they regularly catch the attention of the planet’s biggest K-pop stars, including V of BTS, Seventeen and The Stray Kids.

In addition to making music, the band has made inroads in the fashion world collaborating with brands including Celine, Ralph Lauren, UK designer Daniel Fletcher among others and has been featured in the fashion pages of GQ, V Man, FLAUNT and Wonderland.

In between recording and touring, Richardson will also be making his acting debut, playing Sir Paul McCartney in the eagerly anticipated Brian Epstein Beatles biopic.

Universal Music Canada

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