BBC Children in Need launch campaign to unite gamers up and down the country to help raise money for BBC Children in Need
Campaign culminates in new TV show Game to Give (working title). Live on BBC Three and BBC iPlayer, a host of celebrities, content creators, influencers and gamers and members of the public will challenge one another in a two-hour spectacle to raise money for BBC Children in Need.
This innovative and ambitious show will also see all the backstage action live streamed in a 5 hour TikTok live…The Pudsey Games in partnership with Connect Management
BBC Children in Need partner with entertainment platform TikTok, for exclusive LIVE content, gifts and a donation from the company of £400,000
BBC Children in Need have launched a brand new activation – Game to Give (working title) – to encourage gamers to join forces and help raise money for the charity, all whilst competing to take part in a live BBC TV show.
The show, made by BBC Studios Entertainment and Music and commissioned by the BBC, will broadcast live on BBC Three and BBC iPlayer from Confetti X in Nottingham on Friday 10 November. Members of the public will have the chance to compete in the epic live show by playing three iconic games through the BBC Children in Need Sim Rig Tour, BBC Children in Need’s Just Dance for Pudsey and the Hado Tournament for BBC Children in Need (working title).
A gaming launch extravaganza took place at MediaCity UK today (Wednesday 27 September) to launch the events. Former Strictly professional Aljaz Skorjanec led a mass dance-a-long on BBC One’s Morning Live to mark the opening of the Just Dance for Pudsey ballot. In addition there will be Sim Rigs running the EA SPORTS™’‘ F1® 23 racing tournament and a Hado court set up within Dock 10 Studios to give members of the public the chance to take part in all of the different events, before they embark on a UK tour which will enable as many people as possible to get involved. Participants can make a donation to BBC Children in Need when taking part, which will go on to benefit young lives across the UK.
Across the UK, BBC Children in Need is funding many charities who are using video games to help support children and young people through various challenges that they may be facing. There are many benefits to responsible gaming, such as its power to unite people through play, its potential to boost creativity and offer escapism, as well as encouraging skills in problem solving, co-ordination and fine motor skills. Projects benefiting from BBC Children in Need funding include:
In Teesside, Matrix Neurological benefit from BBC Children in Need funding to use gaming to help and support to children with acquired brain injuries.
The Community Court Yard in Northampton benefit from BBC Children in Need funding to support their ‘Game Against Gangs’ project which encourages young people to come in off the streets to enjoy their gaming hub in a safe space.
BBC Children in Need fund GAP CLUB (Gaming, Arts & Pokémon Club) at The Autism Group in Berkshire to support children and young people feel less isolated, make new friends and improve their self-esteem.
Tommy Nagra, Director of Content at BBC Children in Need says: “We’re thrilled to be launching this brand new venture to unite gamers up and down the country to help raise money for BBC Children in Need. We will be celebrating the potential of gaming to highlight how we can unite new audiences through play and show the positive impact that gaming can have. We hope that lots of gaming fans will get involved in our trio of games!”
In addition to the live programme on BBC iPlayer and BBC Three, on Friday 10 November BBC Children in Need will be running The Pudsey Games in partnership with Connect Management in a TikTok livestream from 5-10pm at Confetti X in Nottingham. The Pudsey Games will see some of the biggest content creators across the UK, including Luke Vernon, Richard Sales, Formz and Paige Thorne, go head to head to claim the ultimate prize… The Golden Pudsey!
Benjy Leslie, CEO of Connect Management, commented: “Following two successful years of bringing BBC Children in Need to the social-first generation through TikTok LIVE, and now working as the charity’s Official Social Partner, we are so excited to be making this third year bigger and better than ever.
“This year’s theme of gaming makes complete sense, as gaming is an integral part of the social landscape. As the fastest growing social-first talent agency, we’re proud that our talent are leading and presenting this year’s event and we’re looking forward to aiding BBC Children in Need to raise more money than ever before.”
To further make a difference to young lives in communities across the UK, today the charity is proud to announce a brand new partnership with TikTok who will be supporting the campaign through TikTok LIVE gifting – making it easier than ever for the social community to support the charity’s important work by sending and receiving virtual gifts during a LIVE video with six brand new limited edition Pudsey gifts for supporters to choose from. Through the partnership, TikTok will be donating a minimum of £400,000 to help children and young people thrive and be the best they can be.
May Huang, Head of LIVE Europe, TikTok, says: “The TikTok community loves to get behind causes that matter to them, and it’s great to be working with BBC Children in Need to help them reach even bigger audiences.
TikTok LIVE is such a unique way for our users to engage, and it’s amazing to see the iconic Pudsey Bear transformed into one of our special virtual gifts for our community to share across millions of TikTok LIVE’s and support such a worthy cause.”
Further details on Game to Give (working title), including the celebrity line-up and presenters will be shared in the coming weeks. Game to Give, a 1×120’ show for BBC Three and BBC iPlayer, is made by BBC Studios Entertainment and Music. It was commissioned by Kalpna Patel-Knight, Head of Entertainment Commissioning and Fiona Campbell, Controller, Youth Audiences. The Commissioning Editors for the BBC are Jo Wallace and Jamie Dodds. Creative Director is Pete Ogden, Creative Director BBC Studios and will be Executive Produced by Gareth Edwards, BBC Studios.
To find out more about how to get involved, visit www.bbc.co.uk/pudsey.
Source
BBC One
